A strategic and HR analytics dashboard for Peloton using FY2022-FY2024 data. The project integrates VRIO and PESTEL analysis with subscriber, workforce and financial KPIs in Tableau to support executive decision-making, identify performance risks and guide recovery-focused strategy and HR interventions.
Internal strategic analysis of Fábrica Pastelaria São Silvestre, including organizational structure, mission and values, financial overview, and information systems evaluation (ERP, POS, Sage). Identifies strengths, weaknesses, and digital improvement opportunities such as CRM and e-commerce.
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