- ✅ Meta 1 – Internal Analysis (Completed)
- 🕓 Meta 2 – External Analysis (In progress)
- ⏳ Meta 3 – Strategic Plan (Upcoming)
This repository contains the complete strategic analysis of Fábrica Pastelaria São Silvestre, developed for the Organizational Strategy course at the Polytechnic Institute of Coimbra (ISEC).
The project explores how business strategy and information systems interact in a real company, and how technology can be leveraged to improve performance and competitiveness.
The work is divided into three main phases (Metas), each focusing on a different aspect of strategic analysis:
| Phase | Focus | Deliverables |
|---|---|---|
| Meta 1 – Internal Analysis | Company characterization, mission and values, and evaluation of information systems | Report & Presentation |
| Meta 2 – External Analysis | PEST, SWOT, Porter’s Five Forces, and BCG Matrix analyses | Report & Presentation |
| Meta 3 – Strategic Plan | Final strategy proposal including Value Chain, McFarlan Matrix, VRIO, and Balanced Scorecard | Report & Presentation |
- Analyze the organization’s internal and external environments
- Identify strengths, weaknesses, opportunities, and threats
- Understand the role of information systems (ERP, POS, Sage) in business operations
- Propose strategic improvements supported by technology
- Develop a Balanced Scorecard to align business and IT objectives
- The company has a solid structure and integrated ERP ensuring operational efficiency.
- However, its digital transformation is incomplete — no CRM system, no e-commerce, limited data integration.
- Proposed improvements include:
- Implementation of a CRM for client management
- Creation of an e-commerce platform integrated with ERP
- Deployment of a CMS and improved data analytics
- Reinforcement of cybersecurity and automation
- PEST Analysis — external macro-environment
- SWOT Analysis — synthesis of internal/external factors
- Porter’s Five Forces — industry competitiveness
- BCG Matrix — product positioning
- Value Chain Analysis — operational activities mapping
- McFarlan Matrix — IT-business alignment
- VRIO Framework — strategic resource evaluation
- Balanced Scorecard (BSC) — performance measurement