Bank Customer Churn Analysis 📌 Project Overview
This project analyzes a dataset of 10,000 bank customers to understand the drivers of customer churn. Customer churn (when clients leave the bank) is a critical business challenge because it directly impacts revenue and profitability. The goal of this project is to uncover patterns, identify high-risk segments, and recommend strategies to improve retention.
Total Customers: 10,000
Total Churned Customers: 2,037 (≈20.37%)
Demographics: age, gender, country
Financials: credit_score, balance, estimated_salary
Customer Relationship: tenure, products_number, active_member, credit_card
Target Variable: churn (1 = churned, 0 = retained)
The project includes a dashboard visualization highlighting:
Churn by country, age group, gender, tenure, and active membership
Overall churn rate and balance at risk
