Market and consumer analysis for positioning a new Philips product in a competitive landscape. Includes competitor analysis, survey insights, and strategic recommendations based on data-driven findings.

Consumer insights and perceptual mapping project revealing how Canadian families perceive convenience vs. authenticity in baking, with strategies to boost Pillsbury cookie sales and brand authenticity.

Production optimization for Rougir Cosmetics using Excel Solver and scenario modeling. Focused on cost minimization under labor and material constraints while protecting proprietary product lines.