CUSTOMER PURCHASE ANALYSIS: Analyzed customer purchase behavior to uncovering trends, preferences, and insights to enhance marketing strategies and customer experience.

This document deals with the Sponsoring and Patronage of the brand The North Face with a focus on the Kaisen Case.

Analyzed ShopEasy’s marketing data using SQL, Python, and Power BI to identify low engagement and conversion issues, performed sentiment analysis, and delivered data-driven strategies for measurable performance improvement.

Comprehensive marketing strategy for VANA, including competitive analysis, SWOT analysis, and demographic segmentation. Focuses on market positioning, tailored marketing efforts, financial projections, and ROI analysis. Highlights strategic partnerships to drive market expansion and service diversification.

Customer Behavior Analysis through PostgreSQL and Tableau

Analyzed FitBit smart device data for Bellabeat using Python to uncover activity and sleep trends across 33 users. Delivered 3 data-driven marketing recommendations for the Bellabeat Leaf tracker targeting inactive women through digital channels.

In this repository, I have done Exploratory Data Analysis (EDA) on dataset of Zomato which is a popular online food delivery platform. And I also make a Marketing Strategy