#Dharohar - The Threads of Change

Welcome to Dharohar, a project dedicated to revolutionizing the way people experience premium sarees. We operate on a rental model, allowing customers to wear exquisite sarees for their special occasions without the commitment of purchasing. Our mission is to provide affordable access to luxury fashion while promoting sustainability and convenience.

Table of Contents

• Business Model Summary
• Embracing Sustainability
• Features
• Technology Stack
• Installation
• Usage
• Contributing
• License
• Contact

Business Model Summary

1. Target Audience

• Primary Segments: Brides, families, young women, influencers, and small creators.
• Secondary Segments: Budget-conscious and eco-conscious customers.

2. Value Proposition

• Affordable Access: Premium designer sarees and lehengas at competitive prices.
• Sustainability: Promoting reusable fashion to reduce waste.
• Convenience: Door-to-door delivery and hassle-free rental options.

3. Revenue Streams

• Rental Pricing: ₹800–₹12,000 depending on outfit type.
• Additional Income:
  • Damage insurance: ₹150–₹400 per rental.
  • Subscription plans for influencers: ₹8,000 for 5 rentals/month.
  • Collaborations with designers for exclusive collections.

4. Cost Structure

• Inventory Acquisition: Partnerships with designers and artisans.
• Logistics and Dry-Cleaning: Optimized for cost-efficiency.
• Technology: Investment in user-friendly platforms.

5. Key Differentiators

• In-House Manufacturing: Ensuring authenticity and generating employment.
• Exclusive Influencer Rental Options: Tailored services for influencers.
• Transparent Security Deposits: Clear policies on damage insurance.

6. Scalability Plan

• Short-Term: Expand to Tier 1 cities (Delhi, Mumbai, Bangalore) and introduce seasonal collections.
• Long-Term: Add accessories, groomswear, and expand to Tier 2 cities and global markets.

7. Marketing Strategy

• Digital Presence: Strong focus on social media and influencer collaborations.
• Targeted Ads: Collaborations with event planners to reach potential customers.
• Sustainability Campaigns: Attracting eco-conscious customers through targeted messaging.

Projected Year 1 Revenue

• ₹48 lakh (Rentals + additional revenue streams).

Embracing Sustainability

At Dharohar, we believe that sustainability starts with the small choices we make. Whether it's renting a saree for a wedding, reusing fabric, or taking better care of our clothes, these actions contribute to a larger movement towards responsible fashion. By choosing to rent instead of buy, you are not just making a fashion statement; you are making a positive impact on the environment.

Features

• User -Friendly Interface: Intuitive navigation and search functionality to enhance user experience.
• Product Catalog: A comprehensive catalog showcasing various saree styles, fabrics, and designs.
• Secure Payment Gateway: Multiple payment options with secure transactions.
• User Accounts: Customers can create accounts to manage orders, track shipments, and save favorite products.
• Responsive Design: Fully responsive design for optimal viewing on all devices.
• Admin Dashboard: An admin panel for managing products, orders, and customer inquiries.

Technology Stack

Dharohar is a hypothetical project developed with dedication in just 24 hours, utilizing the following technologies:

• Front-End:
  • HTML5
  • CSS3
  • Bootstrap
  • Basic JavaScript

This stack was chosen to create a user-friendly and efficient experience for our customers.