Customer-Acquisition-Project

Project Overview

This analysis aims to explore and visualize customer acquisition data to gain insights into the performance and efficiency of different customer acquisition channels. The primary objectives include:

1. Visualizing the distribution of customer acquisition costs.
2. Analyzing revenue generated by customers.
3. Comparing acquisition costs across various channels to identify the most and least profitable ones.
4. Evaluating the effectiveness of channels in converting customers.
5. Calculating total revenue per channel and identifying the most and least profitable channels in terms of revenue generation.
6. Determining the return on investment (ROI) for each channel.