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📊 Vendor Performance & Sales Analysis

📁 Overview

This project analyzes vendor sales and inventory performance using exploratory data analysis (EDA) to optimize business decisions in retail/wholesale environments.

The key objective is to uncover insights that help enhance profitability, streamline inventory, and evaluate vendor efficiency.


🎯 Business Objectives

  • Identify underperforming brands that could benefit from price adjustments or promotions.
  • Determine top vendors contributing most to revenue and gross profit.
  • Evaluate the impact of bulk purchasing on cost efficiency.
  • Analyze inventory turnover to reduce storage costs and increase cash flow.
  • Investigate profitability variance between high-performing and low-performing vendors.

📈 Key Findings

  • Profit Margins & Sales: 198 brands showed high margins but low sales — ideal for targeted marketing.
  • Vendor Dependency: 65.7% of purchases came from the top 10 vendors — a potential supply chain risk.
  • Bulk Purchase Advantage: Buying in large quantities reduced per-unit costs by up to 72%.
  • Inventory Inefficiencies: $2.71M worth of inventory remained unsold due to low turnover.
  • Profitability Models: Statistical tests confirm significantly different profit strategies between vendor groups.

✅ Recommendations

  • Reprice low-selling, high-margin products to stimulate demand.
  • Diversify vendors to avoid over-reliance and reduce risk exposure.
  • Use bulk pricing strategically to maintain profitability.
  • Clear slow-moving stock and avoid over-purchasing.
  • Boost marketing and reach for vendors with limited sales but high profit margins.

📂 Project Contents

File Name Description
Vendor Performance Report.pdf Full analysis report with insights, visualizations, and recommendations
inventory.db 📎 Download via Google Drive
raw_sales_data.csv 📎 Download via Google Drive

🔧 Tools & Technologies Used

  • Python: For data cleaning and analysis
  • Pandas / NumPy: Data manipulation
  • Matplotlib / Seaborn: Visualizations in EDA
  • SQLite: Data storage (inventory.db)
  • Power BI: 📊 Interactive dashboards and visual summaries
  • Jupyter Notebook: For step-by-step analysis

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