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Customer Behavior Analysis πŸ“Š

πŸ“Œ Project Overview

This project analyzes customer behavior data to understand purchasing patterns and preferences.

πŸ›  Tools & Technologies

  • Python (Pandas) – Data Cleaning
  • SQL – Data Analysis
  • Power BI – Data Visualization

πŸ”„ Project Workflow

  1. Cleaned raw customer data using Pandas
  2. Performed analytical queries using SQL
  3. Built an interactive Power BI dashboard

πŸ“ˆ Key Insights

  • Subscription vs Non-Subscription customer behavior
  • Revenue and sales by product category
  • Age group and gender-based analysis
  • Shipping preference impact on purchases

🎯 Skills Demonstrated

  • Data Cleaning & Preprocessing
  • SQL Queries & Analysis
  • Dashboard Design
  • Business Insights

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End-to-end customer behavior analysis using Python (Pandas), SQL, and Power BI with insights on subscription, category, and purchasing patterns.

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