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8 changes: 8 additions & 0 deletions consentconstants/tcf2/purposes.go
Original file line number Diff line number Diff line change
Expand Up @@ -88,4 +88,12 @@ const (
// Vendors cannot:
// * Conduct any other data processing operation allowed under a different purpose under this purpose
DevelopImprove base.Purpose = 10

// Purpose 11 (Use limited data to select content) is equivalent to the ad-related Purpose 2 (Use
// limited data to select advertising). This purpose is intended to cover processing activities such
// as the selection and delivery of non-advertising content based on real-time data (e.g.
// information about the page content or non-precise geolocation data), and controlling the
// frequency or order in which content is presented to a user. It does not cover the creation or use
// of profiles to select personalised content.
UseLimitedDataToSelectContent base.Purpose = 11
)