A capstone project from the Google Coursera Program. Based on the case study "'Sophisticated, Clear, and Polished’: Divvy and Data Visualization" written by Kevin Hartman (found here: https://artscience.blog/home/divvy-dataviz-case-study).
Divvy, a bike-share service, wants to want increase revenue by turning casual members into paid members. To do this, the firm wants you to understand the difference between a casual memeber and a paid member. The firm believes that understanding this behavior will unlock the key to increasing revenue.
- Check out my Medium Page to learn about my findings
- Check out my Tableau Dashboard to see my data visuals