Customers make online grocery purchases from the Instacart grocery delivery service. When a customer buys an item, what are the related or complementary items that can be presented to them to promote cross-selling?
Market Basket Analysis: Apriori algorithm
A frequent itemset is a set of items that frequently appear together and satisfies both minimum support threshold and minimum confidence threshold
Support is a measure how frequently the itemset appears in the dataset
Confidence is a measure of how often the rule has been found to be true
Lift of greater than 1.0 indicates some usefulness of the rule