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Roadmap
The following series of projects constitute the foreseeable roadmap for the project. These projects are designed to be executed serially unless additional resources afford the capacity to conduct them in parallel.
This document outlines the objectives and top-level requirements for the completion of each project. View the individual projects to see what particular product and marketing tasks are involved.
On October 16th, Mark Hendrickson posted a link to a waiting list for the app to Facebook and Twitter and collected the email addresses of over 250 friends and family. These people are expecting "first look" at the app and constitute a friendly audience for baseline testing reception of the app and surfacing usability issues.
- Email to waiting list members
- Measure conversion rates from invite email opens to web app visits through onboarding flow to backup dashboard
- Learn about usability issues via bug reports
- Learn qualitatively about UI interactions from FullStory reviews of user sessions
- Learn qualitatively about new user reactions from emailed survey about initial impressions and thoughts
- Learn about the storages and sources that users select for future support prioritization
- Basic functional, bug-free initial user experience through onboarding until dashboard, visualizing the historical backup of data from a limited selection of sources, storages and content types.
- Event and FullStory tracking through onboarding funnel until dashboard
- Invite email with basic introductory information
- Survey email with link to survey about initial impressions and thoughts
- App-based marketing materials since traffic is relatively trusting and will be given basic information material via an invite email
The IndieWeb community is comprised of many individuals actively interested in the idea of personal data ownership. Mark Hendrickson has been a participant in their IRC channel and events, and a soft expectation has been set for release to the community once the app is ready. These people constitute a mission-friendly audience for baseline testing reception of the app, surfacing usability issues and possibility attracting contributor participation.
- List Neotoma on the IndieWeb website
- Post link to app in IndieWeb IRC channel
- Send link to app to IndieWeb email and social media contacts
- Reach out to individuals associated loosely with IndieWeb (e.g. http://nownownow.com/)
- Measure conversion rates from link clicks to web app visits through onboarding flow to backup dashboard
- Learn qualitatively about UI interactions from FullStory reviews of user sessions
- Learn qualitatively about new user reactions from emailed survey about initial impressions and thoughts
- Learn about the storages and sources that users select for future support prioritization
- Descriptive app-based marketing materials (aka how does it work, what’s the result)
- Identity app-based marketing materials (aka who we are)
- Open source app-based marketing materials (aka how to contribute)
- Expanded source and content type support (Twitter? Medium?)
- Privacy policy and terms of service
- Purpose app-based marketing materials because audience is predisposed towards mission
Members of the tech community that don't necessarily affiliate with IndieWeb and other similar communities constitute a new-tech-friendly audience for baseline testing reception of the app and surfacing usability issues.
- Publication to Product Hunt?
- Measure conversion rates from link clicks to web app visits through onboarding flow to backup dashboard
- Learn qualitatively about UI interactions from FullStory reviews of user sessions
- Learn qualitatively about new user reactions from emailed survey about initial impressions and thoughts
- Learn about the storages and sources that users select for future support prioritization
- Purpose app-based marketing materials (aka why use app)
- Expanded source and content type support (Instagram? Tumblr?)
There may be a voluminous market of searchers for data backup solutions on Google that would constitute a purpose-primed audience for testing broad-market reception of the app.
- Submission to Google via Google Webmaster Tools
- Measure conversion rates from Google search result clicks to web app visits through onboarding flow to backup dashboard
- Learn qualitatively about UI interactions from FullStory reviews of user sessions
- Learn qualitatively about new user reactions from emailed survey about initial impressions and thoughts
- Learn about the storages and sources that users select for future support prioritization
- Search volume research
- Informational marketing pages for sources and storages
- Initial blog post content
- Expanded source and content type support (Wordpress? Google+?)
There may be a voluminous market of Facebook users with interests and characteristics that proxy interest in data backup solutions that would constitute a demographically-suitable audience for testing broad-market reception of the app and interest in upgrading to paid service levels.
- Launch of Facebook ad campaign(s)
- Measure conversion rates from Facebook ad clicks to web app visits through onboarding flow to backup dashboard
- Learn qualitatively about UI interactions from FullStory reviews of user sessions
- Learn qualitatively about new user reactions from emailed survey about initial impressions and thoughts
- Learn about the storages and sources that users select for future support prioritization
- Ad unit, targeting and campaign design and integration into Facebook
- Ongoing sync capabilities with weekly summary emails
- Pricing tiers for free and premium service levels
- Font licenses