📊 MarketMind AI

MarketMind AI is an intelligent marketing analytics tool that helps businesses understand and optimize their advertising campaigns using AI. Built with Streamlit and machine learning, it lets users upload marketing data in CSV format, calculates key performance indicators (KPIs), predicts conversions, and provides actionable insights.

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🚀 Features

• 📁 Upload your own marketing campaign data as a .csv file
• 📈 Auto-calculates important KPIs like:
  • CTR (%)
  • CPC (₹)
  • CPA (₹)
  • ROI (%)
• 🤖 Predicts future conversions using a trained machine learning model
• 💡 Provides simple, readable AI-powered insights and suggestions
• 🖥️ Clean, interactive Streamlit interface

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🧰 Libraries & Technologies Used

Library	Purpose
Streamlit	Build the interactive web UI
Pandas	Load and manipulate CSV data
Scikit-learn	Train and predict with RandomForestRegressor
Joblib	Save/load the ML model (model.pkl)
OpenAI (optional)	Chatbot feature (currently disabled)

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📄 Expected CSV Format

Your uploaded .csv file should include the following columns:

Column Name	Description
Campaign	Name of the marketing campaign
Impressions	Number of times the ad was shown
Clicks	Number of times the ad was clicked
Spend (₹)	Total ad spend in INR
Conversions	Number of successful outcomes (leads/sales)

🧪 Example CSV Preview:

Campaign	Impressions	Clicks	Spend (₹)	Conversions
Campaign A	10000	250	5000	30
Campaign B	8000	160	4000	18
Campaign C	15000	300	7000	25

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📦 Installation

git clone https://github.com/mishraansh07/Marketmind.ai.git
cd Marketmind.ai
pip install -r requirements.txt
streamlit run main.py