GitHub - likithakaraka/Customer-Segmentation: Implemented KMeans clustering to segment customers based on income and product spending behavior. Preprocessed the dataset by handling missing values and standardizing numerical features for better clustering performance. Identified distinct customer groups and visualized clusters to support data-driven marketing strategies.

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Implemented KMeans clustering to segment customers based on income and product spending behavior. Preprocessed the dataset by handling missing values and standardizing numerical features for better clustering performance. Identified distinct customer groups and visualized clusters to support data-driven marketing strategies.