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08 Examples and Outputs

John Williams edited this page Mar 16, 2026 · 1 revision

Examples & Outputs

This page shows before/after examples for four content types: LinkedIn post, Reddit comment, Blog post, and Email. Each "after" example demonstrates Ghost Protocol output with detection scores.


1. LinkedIn Post

Raw AI Output (Typical ChatGPT-style)

In today's fast-paced digital landscape, it's important to note that Performance Max campaigns can significantly enhance your advertising results. Furthermore, by leveraging AI-powered optimization, you can streamline your marketing efforts and achieve comprehensive coverage across Google's inventory. It is worth noting that brand campaigns work synergistically with PMax to bolster overall performance. In conclusion, adopting this holistic approach will empower your business to navigate the competitive landscape effectively.

Detection scores (typical):

  • GPTZero: 78% AI
  • Pangram: AI
  • Originality.ai: 82% AI

Problems: "in today's fast-paced," "it's important to note," "furthermore," "leverage," "streamline," "comprehensive," "it is worth noting," "synergistically," "bolster," "in conclusion," "holistic," "empower," "navigate," "landscape." Uniform sentence length. No fragments. No conjunctions at start.


Ghost Protocol Output

Here's the thing about PMax — it runs better when you've got brand campaigns in the mix. I've seen accounts blow up (in a good way) when they finally separated brand from non-brand and let PMax do its thing on the demand side. The data doesn't lie: impression share on brand terms matters. And wasted spend on brand clicks when you're not bidding there? That's money you're handing to competitors. Let me be real: if you're still running one campaign for everything, you're leaving performance on the table.

Detection scores:

  • GPTZero: 12% AI ✓
  • Pangram: Human ✓
  • Originality.ai: 8% AI ✓

Differences: Varied sentence length (short fragments + longer sentences). No blacklisted phrases. Voice personality (john-williams: "here's the thing," "the data doesn't lie," "let me be real"). Paragraph starts with "And." Parenthetical aside. Platform formatting: plain text, under 3000 chars, no markdown.


2. Reddit Comment

Raw AI Output

It is worth noting that this is a comprehensive solution that many users have found helpful. Furthermore, the implementation is straightforward and can be facilitated with minimal effort. In conclusion, I would recommend exploring the documentation for additional insights.

Detection scores (typical):

  • GPTZero: 85% AI
  • Pangram: AI

Problems: Filler phrases. No direct answer. Doesn't match Reddit tone.


Ghost Protocol Output

Yeah, the docs are the move here. Took me a bit to find it — the API endpoint is buried in the v2 section. Once you've got the payload right, it's pretty smooth. (Watch the schema though, they changed it last month.) If you're still stuck, the Discord usually has someone who's run into the same thing.

Detection scores:

  • GPTZero: 18% AI ✓
  • Pangram: AI-Assisted ✓

Differences: Direct answer first. Conversational. Fragment ("Yeah, the docs are the move here."). Parenthetical. Reddit-appropriate tone. Markdown-ready.


3. Blog Post (Intro Paragraph)

Raw AI Output

In the realm of digital marketing, it is crucial to understand the multifaceted nature of Performance Max campaigns. This comprehensive guide aims to elucidate the key strategies that can facilitate optimal results. Furthermore, by leveraging data-driven insights, advertisers can streamline their approach and foster meaningful engagement. It goes without saying that a holistic methodology is paramount to success in today's competitive landscape.

Detection scores (typical):

  • GPTZero: 72% AI
  • Originality.ai: 75% AI

Problems: "in the realm of," "it is crucial," "multifaceted," "elucidate," "facilitate," "furthermore," "leverage," "streamline," "foster," "it goes without saying," "holistic," "paramount," "landscape." No H2 structure. Generic.


Ghost Protocol Output

Why PMax Needs Brand Campaigns (And What Happens When You Skip Them)

Most advertisers treat PMax like a black box. Put in budget, get out conversions. But the ones seeing the best ROAS? They're doing something different. They're running separate brand campaigns — and they're not apologizing for it. The data from dozens of accounts I've managed tells a simple story: when you let PMax handle everything, including brand, you're ceding control of your highest-intent traffic. And that traffic is cheap. Like, stupid cheap. So why would you hand it to an algorithm that's optimizing for volume?

Here's the breakdown.

Detection scores:

  • GPTZero: 15% AI ✓
  • Pangram: Human ✓
  • Originality.ai: 11% AI ✓

Differences: H2-style headline. Hook-first. Specific claims. Voice ("the data from dozens of accounts," "stupid cheap"). Fragment ("Here's the breakdown."). Varied paragraph length. No blacklisted phrases.


4. Email

Raw AI Output

Subject: Important Update Regarding Your Account
Preheader: We wanted to inform you about some changes that may impact your experience.

Dear Valued Customer,

It is with great pleasure that we inform you of the following updates. Furthermore, we have implemented a comprehensive suite of improvements designed to streamline your experience. In conclusion, we believe these enhancements will empower you to achieve your goals more effectively.

Best regards,
The Team

Detection scores (typical):

  • GPTZero: 88% AI
  • Pangram: AI

Problems: Vague subject. "It is with great pleasure," "furthermore," "comprehensive," "streamline," "in conclusion," "empower." No specific value. Generic sign-off.


Ghost Protocol Output

Subject: Your PMax audit is ready
Preheader: 3 quick wins and one thing to fix first.

Hey —

Ran the audit. Took about 20 minutes. Bottom line: you're in decent shape, but there are three things that'll move the needle fast (and one that could be costing you more than you think). The brand campaign setup is the big one — we should talk about that. I've attached the full report.

When works for a 15-min call this week?

John

Detection scores:

  • GPTZero: 11% AI ✓
  • Pangram: Human ✓
  • Originality.ai: 7% AI ✓

Differences: Subject <60 chars. Preheader <90 chars. Direct, specific. No filler. Conversational. Clear CTA. Personal sign-off. No blacklisted phrases.


Summary: What Ghost Protocol Changes

Element Raw AI Ghost Protocol
Sentence length Uniform (12–18 words) Varied (3–35 words)
Phrases "Furthermore," "leverage," "comprehensive," etc. Natural alternatives; 0 blacklist hits
Voice Generic Profile-specific (tone, vocabulary, structure)
Platform format Often wrong length/format Correct limits, structure, truncation
Fragments Rare Used when they hit harder
Conjunctions Rare at paragraph start At least one "And/But/So" start
Parentheticals Rare At least one aside
Detection Typically 70–90% AI Target <30% on all detectors

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