Syntora works best for companies with an active sales department of 3 or more people where phone calls and/or messenger conversations are a key part of the sales process. Industries we serve include SaaS, real estate, auto dealers, education platforms, financial services, and call centers.
If your sales team has fewer than 3 reps, manual quality control by a sales manager may be sufficient. See our comparison with manual control for guidance.
Integration with your CRM and telephony takes about 2 hours. The first action plan is typically delivered within 48 hours of connection. Your team installs nothing and changes nothing in their workflow — they may not even know Syntora exists. See how the connection process works.
- CRM admin credentials (read-only access is sufficient) — we support Bitrix24 and amoCRM
- Telephony provider details for call recording access
- Messenger channel access (WhatsApp, Telegram) if applicable
That's it. No hardware installation, no team training, no workflow changes.
Yes. We offer a free initial audit — we connect to your systems, analyze your current communications, and deliver the first action plan at no cost. If the first plan doesn't reveal something new about your sales team, you owe nothing. Request a free audit →
Most analytics tools — including speech analytics platforms and CRM analytics — give you charts and metrics that you then need to interpret and act on. Syntora delivers a weekly action plan: specific findings, specific reps, specific recommended actions, with priorities.
You spend 15 minutes approving the plan. We handle the analysis, the training, and the measurement. The difference is between receiving data and receiving decisions.
The weekly action plan is a structured document containing 3–7 key findings. Each finding includes:
- What is happening (quantified with data from your communications)
- Who is affected (specific reps, not generalizations)
- What to do (concrete action — not "improve communication skills")
- Priority (based on estimated revenue impact)
See a sample plan structure.
15 minutes per week from the person reviewing the action plan (typically the head of sales or business owner). They read the plan, approve or modify recommendations, and that's it. The rest — analysis, training coordination, measurement — is handled by Syntora.
Your sales team requires zero additional time. They continue working exactly as before.
Yes. The Standard plan includes AI analysis, weekly action plans, and the AI Roleplay Simulator for self-directed training. Personal trainers are included in the Full Management plan or available as an add-on.
The AI Roleplay Simulator lets reps practice specific sales scenarios with a realistic AI buyer. Scenarios are built from your actual customer data — real objections, real products, real situations. The AI adapts its behavior (skeptical, rushed, interested) to create realistic practice conditions. See technology details.
There's also an exam mode for objective skill assessment: the system scores product knowledge and script adherence, producing measurable readiness reports.
Currently: Bitrix24 and amoCRM. These cover the majority of Russian sales teams. Additional CRM integrations are on the roadmap. If you use a different CRM, contact us to discuss options.
Calls are transcribed using a dual STT pipeline (Nexara + Whisper), then analyzed by two LLMs in parallel (GPT + Gemini). Both models must agree on a finding for it to be included in the action plan, reducing false positives. The analysis evaluates script adherence, objection handling, upsell attempts, emotional tone, next step commitment, and deal context.
Syntora analyzes WhatsApp and Telegram conversations alongside calls. All channels are unified into a single deal timeline, so the AI sees the complete communication history — not isolated fragments. See omnichannel ingestion.
If you use a CRM other than Bitrix24 or amoCRM, contact us. Depending on the CRM's API capabilities, integration may be possible. We're actively expanding our CRM support.
Yes. Since Syntora analyzes digital communications (calls and messages), the physical location of your reps doesn't matter. In fact, remote teams often benefit more from Syntora because traditional oversight methods (walking the floor, overhearing calls) aren't available.
All data is encrypted with AES-256 at rest and TLS 1.3 in transit. Personal data (names, phone numbers, addresses) is automatically anonymized before AI analysis. All servers are located in Russia (Moscow, Yandex Cloud). See full security details.
Yes. Syntora is fully compliant with Federal Law 152-FL "On Personal Data." All processing happens on certified Russian infrastructure, data is anonymized during analysis, and we maintain formal data processing agreements. See 152-FL compliance details.
Yes, NDA is standard for all clients. We also offer dedicated isolated servers on the Full Management plan for complete physical data separation.
LLM analysis uses API calls that process your data but do not retain it for model training. Your conversation data is not used to improve OpenAI's or Google's models. See security details.
Two plans:
- Standard: 50,000 ₽/month for teams of 3–5 managers (+10,000 ₽/month per additional manager)
- Full Management: Individual pricing for teams of 5+ or those needing deep involvement (dedicated analyst, personal trainer, HR support)
No setup fees. No long-term contracts. See full pricing details.
Typical clients break even within 1–2 months. Even a small improvement in conversion (e.g., +3 percentage points on a team of 5 reps with an average deal of 50,000 ₽) generates revenue that far exceeds the service cost. See ROI calculation example.
Syntora does not work with competing companies in the same niche and region. If we serve a real estate agency in Kazan, we won't take another one in Kazan. This protects your competitive advantage — the insights we generate for you aren't helping your direct competitors. See exclusivity details.
Currently, Syntora is optimized for the Russian market — our STT pipeline, trainer network, and integrations are built for Russian-language sales. International expansion is on the roadmap. If you're interested, contact us to discuss.
For teams of 1–2 reps, a hands-on sales manager may provide sufficient quality control. Syntora's value scales with team size — the larger the team, the bigger the quality control blind spot that Syntora fills. See our comparison with manual control.
First action plan: 48 hours after connection. Measurable impact on conversion: typically 2–4 weeks after implementing the first round of recommendations. Full ROI realization: 1–2 months.