Welcome to the official brand kit for House Party Protocol (HPP). This guide contains essential assets, visuals, and guidelines to ensure consistent and on-brand representation across all media and platforms.
You can download the full brand kit as a ZIP file: Download HPP Brand Kit.zip
| White Symbol | Black Symbol |
|---|---|
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The logo uses white or black as its main color, depending on the background.
| Primary Horizontal White | Primary Horizontal Black |
|---|---|
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| Secondary Vertical White | Secondary Vertical Black |
|---|---|
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Pretendard Typeface Black
Pretendard is a modern, open-source sans-serif typeface designed for Korean and Latin scripts. Inspired by Apple’s San Francisco, it offers clean readability and supports Korean, English, Latin-based languages, and Japanese characters. Ideal for UI, web, and digital design.
| Rule | Example |
|---|---|
| Use on solid, high-contrast backgrounds. Ensure the logo stays clear and readable. |
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| Leave enough clear space Keep the area around the logo free from other elements. |
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| Scale proportionally Keep the logo’s original aspect ratio when resizing. |
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| Use the full logo Include both symbol and wordmark, not just wordmark alone. |
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| Rule | Example |
|---|---|
| Don’t change logo colors Use only white or black - no gradients or effects. |
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| Avoid low-contrast or busy backgrounds Keep the logo clear and easy to read. |
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| Don’t distort the logo Always maintain its original proportions. |
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| Don’t change the typography Use only the logos as provided. |
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