A comprehensive, curated resource for scaling organic growth through programmatic SEO
🎯 Transform your growth and marketing from 500 monthly views to 100K+ visitors using automated SEO strategies that actually work.
The Growth Problem with Content and Scaling is real:
- Average blog posts get 500 views and convert at 0.5%
- 87% of B2B research happens before sales contact
- Manual content creation doesn't scale
Programmatic SEO solves this by creating thousands of SEO-optimized pages that:
- ✅ Generate 100K+ monthly visitors
- ✅ Convert at 18%+ (vs 0.5% for blogs)
- ✅ Update automatically
- ✅ Build competitive moats
- 🚀 Quick Start
- 🎓 Fundamentals
- 🛠️ Tools & Platforms
- 📖 Case Studies
- 🎯 Implementation Pathways
- 📝 Templates & Resources
- 🏆 Success Stories
- 🤝 Community
- 🔗 Additional Resources
New to Programmatic SEO? Start here:
- Read the fundamentals → What is Programmatic SEO?
- Pick your path → Beginner | Intermediate | Advanced
- Choose your tools → Platform Recommendations
- Follow a case study → Real Examples
- Join the community → Discord | Newsletter
⏱️ Time to first programmatic page: 2-4 weeks
Programmatic SEO (pSEO) is the practice of creating large numbers of SEO-optimized pages using templates, structured data, and automation. Instead of manually writing each page, you create systems that generate hundreds or thousands of pages targeting long-tail keywords.
| Traditional Content | Programmatic SEO |
|---|---|
| 500 blog views/month | 100,000+ portal visits |
| 0.5% conversion rate | 18% tool conversion rate |
| $1,000 per blog post | $108 per page (at scale) |
| 1 post per week | 100+ pages per day |
| Compete for same keywords | Own entire search categories |
| 18-month ROI | 3-month breakeven |
✅ Perfect For:
- Location-based businesses (real estate, travel, local services)
- E-commerce with large product catalogs
- SaaS with multiple integrations or use cases
- Data-rich industries (finance, analytics, directories)
- Marketplaces and aggregators
❌ Not Ideal For:
- Brand new websites with no domain authority
- Industries requiring deep expertise per page
- Businesses with limited data sources
- Companies focused on thought leadership content
The 40-50% Problem: Many programmatic pages remain unindexed due to quality issues.
Solution - The E-E-A-T Programmatic Framework:
- Experience: Include user-generated content, reviews, ratings
- Expertise: Add data-backed insights, statistics, comparisons
- Authoritativeness: Link to authoritative sources, include citations
- Trustworthiness: Display contact info, author bios, security badges
⭐⭐⭐ GrackerAI - Editor's Choice
AI-powered growth engine that automatically builds SEO portals for B2B cybersecurity companies
- Best For: B2B companies wanting automated portal ecosystems
- Key Features: 40+ portal types, real-time data integration, 18% conversion rates
- Traffic Results: 100K+ monthly visitors within 6 months
- Pricing: Custom pricing based on volume
- Why We Love It: Complete solution from keyword research to portal deployment
⭐⭐⭐ PageFactory
No-code programmatic SEO platform for creating landing pages at scale
- Best For: Marketers without technical skills
- Key Features: Template builder, data integration, SEO optimization
- Pricing: Starting at $99/month
⭐⭐ Byword.ai
AI-powered content generation for programmatic SEO
- Best For: Automated content creation at scale
- Key Features: Natural language processing, bulk content generation
- Pricing: Custom pricing based on volume
⭐⭐⭐ Ahrefs
Essential for keyword research and competitor analysis
- Key Feature: Matching Terms tool - expand seed keywords into hundreds of variations
- Best Use: Identify programmatic opportunities and keyword clusters
- Pricing: Starting at $99/month
⭐⭐⭐ SEMrush
Comprehensive SEO toolkit with programmatic insights
- Key Feature: Keyword Magic Tool - generates thousands of related terms
- Best Use: Competition analysis and keyword gap identification
- Pricing: Starting at $119/month
⭐⭐ Ubersuggest
Budget-friendly alternative for keyword research
- Key Feature: Preposition keywords for long-tail content
- Best Use: Small businesses and startups
- Pricing: Starting at $29/month
⭐⭐ Keyword Chef
Specialized tool for programmatic keyword research
- Key Feature: Bulk keyword analysis and clustering
- Best Use: Large-scale keyword planning
- Pricing: Starting at $49/month
⭐⭐⭐ Airtable
The gold standard for programmatic SEO databases
- Why Essential: User-friendly interface, powerful automation, API access
- Best Use: Content planning, data organization, team collaboration
- Pricing: Free tier available, paid plans start at $20/month
- Pro Tip: Use views to organize different page types and content stages
Free option for smaller programmatic projects
- Best Use: Getting started, simple data management
- Limitations: Less powerful automation, harder to scale
- Pricing: Free
⭐⭐ Notion
All-in-one workspace with database capabilities
- Best Use: Content planning, team collaboration, documentation
- Pricing: Free tier available, paid plans start at $8/month
⭐⭐⭐ Whalesynch
Specialized for Airtable + Webflow programmatic SEO
- Why Essential: Deep two-way sync, real-time updates, SEO optimization
- Best Use: No-code Webflow + Airtable workflows
- Pricing: Starting at $29/month
⭐⭐⭐ Zapier
Universal automation platform
- Best Use: Connecting different tools, automating workflows
- Programmatic Use: Auto-create pages when new data added
- Pricing: Free tier, paid plans start at $19.99/month
⭐⭐ Make.com
Advanced automation platform (formerly Integromat)
- Best Use: Complex data transformations, advanced workflows
- Pricing: Free tier, paid plans start at $9/month
⭐⭐⭐ Webflow
Best no-code platform for programmatic SEO
- Why Recommended: CMS collections, dynamic content, SEO-friendly
- Best Use: Creating templated landing pages at scale
- Pricing: Starting at $14/month
⭐⭐ WordPress
Most flexible option with custom fields
- Best Use: Custom programmatic solutions, existing WordPress sites
- Required Skills: Basic PHP knowledge helpful
- Pricing: Free (hosting costs apply)
⭐⭐ Ghost
Modern publishing platform with API
- Best Use: Content-heavy programmatic sites
- Pricing: Starting at $25/month
⭐⭐⭐ ChatGPT
AI content generation for programmatic pages
- Best Use: Creating unique content variations, product descriptions
- Limitations: Requires careful prompting for quality
- Pricing: Free tier, Plus at $20/month
⭐⭐ Claude
Advanced AI for content creation and analysis
- Best Use: Higher quality content, data analysis
- Pricing: Free tier, Pro at $20/month
⭐⭐ Placid
Automated image generation for programmatic pages
- Best Use: Creating unique images from Airtable data
- Integration: Direct Airtable integration
- Pricing: Starting at $29/month
⭐⭐⭐ Bardeen.ai
AI-powered data extraction tool
- Key Feature: Point-and-click scraping, auto-recognition
- Best Use: Collecting structured data for programmatic pages
- Pricing: Free tier, paid plans start at $10/month
⭐⭐ ScrapingBee
Professional web scraping API
- Best Use: Large-scale data collection, avoiding blocks
- Pricing: Starting at $29/month
Website crawling and auditing
- Best Use: Analyzing competitor programmatic structures
- Pricing: Free version available, paid at £149/year
Essential for monitoring programmatic page performance
- Key Metrics: Index coverage, search performance, crawl errors
- Best Use: Tracking programmatic page indexation and rankings
- Pricing: Free
Track user behavior and conversions on programmatic pages
- Key Reports: Landing page performance, conversion tracking
- Pricing: Free
⭐⭐ Plausible
Privacy-friendly analytics alternative
- Best Use: Simple, clean analytics for programmatic sites
- Pricing: Starting at $9/month
- Pages Created: 50,000+ integration landing pages
- Traffic Growth: 1.2M → 4.8M monthly visitors in 3 years
- Strategy: App × App integration pages (NxN strategy)
- Key Insight: Target bottom-funnel keywords where users have specific integration needs
- Revenue Impact: Major driver of $250M+ ARR
- Template Example: "Connect [App A] to [App B]" pages
- 📖 Full Case Study
- Pages Created: Millions of location-based pages
- Strategy: "Holiday Rentals in [City]" template
- Traffic Impact: Massive reduction in customer acquisition costs
- Key Tactics:
- Automatic internal linking between related locations
- User-generated content integration
- Local SEO optimization
- Geographic Coverage: Global cities and neighborhoods
- 📖 Full Case Study
- Pages Indexed: 70+ million pages in Google
- Traffic Volume: 226M+ monthly organic visitors
- Strategy: Location + activity/business type combinations
- Page Types:
- "Things to do in [City]"
- "Best restaurants in [City]"
- "Hotels near [Landmark]"
- Content Source: User-generated reviews and ratings
- Authority Score: 100 (Maximum)
- 📖 Full Case Study
- Pages Created: 190,000+ indexed pages
- Strategy: Template-focused programmatic SEO
- Page Types:
- "[Creative Type] templates" (e.g., "LinkedIn post templates")
- "[Creative] maker" (e.g., "Instagram story maker")
- "Canva for [Business Solutions]"
- Conversion Strategy: Free templates lead to paid subscriptions
- User Intent: Transactional - users ready to create
- 📖 Full Case Study
- Strategy: Software comparison and review pages
- Page Types:
- "[Software A] vs [Software B]" comparisons
- "Best [Category] Software" lists
- Individual product review pages
- Data Source: User-generated reviews and ratings
- Pages: 140,000+ product pages
- Revenue Model: Lead generation for software vendors
- 📖 Full Case Study
- Approach: Database of industry tools → comparison articles
- Content Types:
- "Best tools for [use case]"
- "[Tool] vs [Competitor]" comparisons
- Detailed tool reviews with pros/cons
- Result: Significant organic growth in competitive SaaS space
- 📖 Full Case Study
- Pages: Tens of millions across property types and locations
- Template Strategy:
- "[Property Type] in [City]"
- "[Neighborhood] homes for sale"
- Individual property listing pages
- Data Integration: Property values, school info, walkability scores
- Competitive Advantage: Proprietary real estate data
- 📖 Full Case Study
- Scale: Millions of product pages
- Automation: Dynamic descriptions, specifications, reviews
- SEO Features:
- Extensive schema markup
- Algorithmic internal linking
- User-generated content integration
- A9 Algorithm: Optimizes for both search and sales
- 📖 Full Case Study
- Strategy: Location + accommodation type combinations
- Template Structure:
- "Hotels in [City]"
- "[Property Type] in [Location]"
- "[City] [Accommodation] near [Landmark]"
- Data Sources: Property listings, reviews, booking data
- Global Reach: Covers virtually every destination worldwide
- 📖 Full Case Study
- Pages: 2,000+ city pages for digital nomads
- Data Points: Cost of living, internet speed, weather, safety
- Template: Consistent structure with real-time data updates
- Target Audience: Location-independent workers
- 📖 Full Case Study
- Scale: Most comprehensive programmatic SEO example
- Page Structure: "[Currency A] to [Currency B]" converters
- Global Reach: Multiple country subfolders (/gb/, /us/, etc.)
- Data: Real-time exchange rates and historical data
- Revenue Model: Currency conversion services
- 📖 Full Case Study
- Content Types: Stock pages, economic indicators, market data
- Automation: Real-time financial data integration
- Page Structure: Individual pages for stocks, currencies, commodities
- Update Frequency: Real-time data feeds
- 📖 Full Case Study
- ROI: 6x return on investment
- Strategy: "AI [Theme] Generator" pages
- Page Count: 600+ pages created
- Target Keywords: Specific image aesthetics and generation needs
- Competitive Edge: AI-powered art tools in crowded market
- 📖 Full Case Study
- Focus: Salary and compensation data
- Page Types:
- "How much does [Job Title] make?"
- "[Industry] salary insights"
- Location-based salary data
- Data Source: Proprietary compensation databases
- Monetization: Employer solutions and premium reports
- 📖 Full Case Study
Perfect for: Marketers with no technical background Time to Launch: 2-4 weeks Budget: $50-200/month
Step 1: Plan Your Pages (Week 1)
1. Choose your page type (location, product, comparison, etc.)
2. Research 50-100 target keywords using Ahrefs/SEMrush
3. Create wireframe in Canva/Figma
4. Define your data fields (title, description, content, etc.)
Step 2: Build Your Database (Week 1-2)
1. Set up Airtable base with all required fields
2. Populate 10-20 sample records manually
3. Test content variations and quality
4. Scale to 100+ records
Step 3: Create Template (Week 2-3)
1. Build Webflow CMS collection matching Airtable fields
2. Design your template page layout
3. Add dynamic content placeholders
4. Optimize for SEO (meta tags, schema, etc.)
Step 4: Connect & Launch (Week 3-4)
1. Connect Airtable to Webflow using Whalesynch
2. Test automatic sync functionality
3. Publish first batch of pages
4. Submit sitemap to Google Search Console
Tools Needed:
- Airtable ($20/month)
- Webflow ($14/month)
- Whalesynch ($29/month)
- Ahrefs/SEMrush for keywords
Best for: Existing WordPress sites Tools: Advanced Custom Fields, WP All Import Time: 3-5 weeks Technical Level: Basic WordPress knowledge required
Perfect for: Growth marketers with basic technical skills Time to Launch: 4-8 weeks Budget: $200-500/month
Enhanced Automation Options:
- Custom Zapier workflows
- API-based data collection
- Advanced Airtable automations
- Custom schema markup
- Advanced internal linking strategies
Additional Tools:
- Bardeen.ai for data collection
- Make.com for complex automations
- Custom API integrations
- Advanced analytics setup
Approach: Deploy programmatic pages across multiple platforms
- Main site: Core programmatic pages
- Subdomain: Specialized content areas
- Blog integration: Mix of manual and programmatic content
Perfect for: Technical marketers and developers Time to Launch: 8-16 weeks Budget: $500-2000/month + development costs
Technology Stack:
- Next.js for frontend
- Headless CMS (Strapi, Contentful)
- Custom database integration
- Advanced SEO optimization
- Custom analytics tracking
Advanced Features:
- Real-time data integration
- Complex internal linking algorithms
- A/B testing capabilities
- Advanced schema markup
- Custom image generation
Development Resources:
# [Property Type] for Sale in [City], [State]
## Overview
Find the best [property type] listings in [city]. Browse [count] available properties with detailed information, photos, and neighborhood insights.
## Featured Properties
[Dynamic property listings with images, prices, key details]
## Neighborhood Guide
- Average home price: $[avg_price]
- School rating: [rating]/10
- Walkability score: [score]/100
- Crime rate: [rate] (city average: [avg])
## Market Insights
- Median list price: $[price]
- Days on market: [days]
- Price per sq ft: $[price_psf]
- Market trend: [trend] ([percentage]% vs last year)
## Local Amenities
[Dynamic list of nearby restaurants, schools, parks]# The Complete Guide to [City], [Country]
## Quick Facts
- Population: [population]
- Best time to visit: [season]
- Average temperature: [temp]°F
- Currency: [currency]
- Language: [language]
## Top Things to Do
[Dynamic list of attractions with ratings and descriptions]
## Where to Stay
[Hotel recommendations with prices and ratings]
## Local Transportation
- Airport: [airport_name] ([distance] from city center)
- Public transport: [transport_options]
- Average taxi fare: $[fare]
## Food & Dining
[Restaurant recommendations by cuisine type]
## Travel Tips
[Localized advice and cultural insights]# [Product Name] - [Brand] | [Category]
## Product Overview
[Dynamic product description based on attributes]
## Key Features
[Bullet points from product database]
## Specifications
[Technical details from product data]
## Customer Reviews
Average rating: [rating]/5 ([review_count] reviews)
[Featured review excerpts]
## Related Products
[Algorithmic recommendations based on category/price/features]
## Buying Guide
[Category-specific buying advice]
## Shipping & Returns
[Dynamic shipping info based on location]# How to Connect [App A] to [App B] | [Platform Name]
## Integration Overview
Automatically sync data between [App A] and [App B] to [benefit]. Set up takes [time] and requires no coding.
## What You Can Do
[Dynamic list of integration capabilities]
## Setup Instructions
1. [Step-by-step integration guide]
2. [Screenshots and configuration details]
3. [Testing and troubleshooting]
## Popular Templates
[Pre-built automation templates]
## Use Cases
[Real-world examples and case studies]
## Pricing
[Integration-specific pricing information]
## Alternative Integrations
[Related app integrations and suggestions]city,state,country,population,avg_temp,cost_of_living,safety_score,things_to_do,restaurants,hotels,transportation
product_name,brand,category,price,rating,features,description,specifications,image_url,availability
service_type,provider_name,location,rating,price_range,services_offered,contact_info,hours,reviews
- Title tags include primary keyword + location/modifier
- Meta descriptions are unique and compelling (150-160 chars)
- H1 tag includes primary keyword
- URL structure is logical and includes keywords
- Schema markup implemented (LocalBusiness, Product, etc.)
- Images have descriptive alt tags
- Internal linking strategy defined
- Page loading speed optimized (<3 seconds)
- Mobile-responsive design tested
- Canonical tags set correctly
- Each page provides unique value to users
- Content depth appropriate for search intent
- Local/specific information included where relevant
- User-generated content integrated (reviews, ratings)
- Regular content updates planned
- Duplicate content risks assessed
- E-E-A-T signals included (expertise, authority, trust)
// Example field mapping
{
"airtable_field": "webflow_field",
"page_title": "name",
"meta_description": "description",
"main_content": "content",
"featured_image": "image",
"published_date": "created_date"
}Trigger: New Airtable Record
Action: Create Webflow CMS Item
Filter: Only publish if "status" = "ready"
Trigger: Updated Google Sheets Row
Action: Update Airtable Record
Action: Trigger Webflow Publish
Industry: Local Services Directory
Strategy: City + Service Type pages
Tools: Airtable + Webflow + Whalesynch
Results: 2,847 pages indexed, 47K organic visitors/month
Key Learning: Local data + user reviews = ranking goldmine
Industry: B2B SaaS (Project Management)
Strategy: Integration + Use Case pages
Tools: WordPress + Custom Fields + API
Results: 156% increase in organic leads, 67% cost reduction
Key Learning: Bottom-funnel keywords convert 10x better
Industry: Outdoor Gear E-commerce
Strategy: Product + Location combination pages
Tools: Shopify + Custom App
Results: 23K → 207K monthly visitors in 8 months
Key Learning: "Product near me" searches are undervalued
- Challenge: New product in competitive customer service space
- Strategy: Built programmatic pages around integration keywords
- Tools: Custom development + content automation
- Timeline: 6 months
- Results: Featured in Webflow blog, dozens of inbound leads
- Founder Quote: "Programmatic SEO became our #1 lead source"
- Approach: Template-based programmatic pages
- Focus: "[Creative Type] maker" and tool pages
- Competitive Advantage: Combined programmatic with manual content
- Result: Major contributor to overall organic growth strategy
- Strategy: Similar to Kapwing with video-focused templates
- Page Types: Video editing tools and template pages
- Growth Driver: Programmatic pages for specific video editing needs
- Market Position: Competing effectively against established players
Problem: Creating pages that only change city names or basic keywords Solution: Ensure each page provides genuine unique value through:
- Localized data and insights
- User-generated content integration
- Specific, actionable information
- Multiple content types (text, images, data)
Problem: Google not indexing programmatic pages (40-50% common failure rate) Solution: Quality-focused approach:
- Start with 10-20 high-quality pages
- Ensure each provides substantial unique content
- Build internal linking between related pages
- Submit sitemaps and monitor Search Console
- Add schema markup for better understanding
Problem: Multiple pages competing for same keywords Solution: Strategic keyword mapping:
- Create detailed keyword clusters
- Assign primary keywords to specific page types
- Use internal linking to establish page hierarchy
- Monitor rankings and consolidate when needed
Problem: Launching thousands of pages without testing Solution: Iterative scaling approach:
- Start with 10-20 pages in one category
- Test and optimize for 2-4 weeks
- Analyze performance and user feedback
- Scale successful templates gradually
- Monitor quality metrics throughout
We welcome contributions from the community! Here's how you can help:
- Found a new programmatic SEO tool?
- Submit via GitHub Issues
- Include: Description, pricing, best use case, your experience
- Share your programmatic SEO success story
- Template: Case Study Template
- Include: Strategy, tools used, results, lessons learned
- Industry-specific page templates
- Automation workflows
- Database schemas
- SEO checklists
- Found outdated information?
- Tool pricing changed?
- Broken links?
- Submit fixes via pull requests
- Quality First: Only recommend tools/strategies you've personally used
- Include Context: Explain why a tool is useful and for whom
- Star Ratings: Use our ⭐⭐⭐ system (3 = essential, 2 = useful, 1 = niche)
- Keep Updated: Check your contributions quarterly for updates
- Be Helpful: Focus on practical value for marketers
How to Get Featured:
- Contribute 5+ high-quality additions
- Submit detailed case study
- Create useful templates or workflows
- Help maintain existing content
📘 Programmatic SEO Basics Guide - Comprehensive guide covering basics of pSEO
📰 Zapier's Programmatic SEO Article - Real-world implementation guide from the masters
📊 pSEO with AI Guide - How to use pSEO with AI and LLMs
🎯 MagicSpace SEO Course - $297
- 53 lessons across 9 modules
- Next.js implementation training
- Battle-tested components included
- Private Slack community access
📈 Preetam Nath's Course - $149
- Real case studies (Zapier, TripAdvisor, Canva)
- Implementation frameworks
- B2B and B2C examples included
🚀 TTT Academy Programmatic SEO - Premium
- Complete implementation checklist
- Database organization strategies
- Zapier automation tutorials
Programmatic SEO Tools Comparison - Community-maintained database of 100+ tools with pricing, features, and ratings
Success Metrics Benchmark - B2B SaaS Success Stories with programmatic SEO implementations
Keyword Research Templates - Industry-specific keyword research templates
Schema Markup Generator - Generate proper schema for programmatic pages
- Specializes in large-scale programmatic implementations
- Notable success: OpenArt (1M+ monthly growth in 8 months)
- Services: Strategy, implementation, ongoing optimization
- Focus on e-commerce and SaaS startups
- Performance marketing approach to SEO
- Services: Programmatic landing pages, conversion optimization
- Expert in programmatic SEO strategies
- Education-focused approach
- Services: Strategy consulting, implementation support
SEO Spider Chrome Extension - Quick analysis of programmatic page structures
Schema Markup Validator - Test schema implementation on programmatic pages
Content Generation Evolution:
- GPT-4 and Claude integration for higher quality content
- Industry-specific AI models for technical accuracy
- Real-time content personalization based on user behavior
Advanced Automation:
- AI-powered keyword opportunity identification
- Automatic template optimization based on performance
- Predictive content planning using search trends
Google's Evolving Approach:
- Increased focus on helpful content and user experience
- AI overview integration affects programmatic strategies
- Core Web Vitals becoming more important for large sites
Adaptation Strategies:
- Quality-first approach to programmatic content
- Enhanced user experience optimization
- Integration with featured snippets and AI overviews
Emerging Industries:
- AI tool directories and comparisons
- Cryptocurrency and DeFi platforms
- Sustainability and ESG data platforms
- Remote work and digital nomad resources
Technology Advances:
- Voice search optimization for programmatic pages
- Visual search integration possibilities
- AR/VR content opportunities
Q: How many pages should I start with? A: Start with 10-20 high-quality pages in one category. Test and optimize before scaling.
Q: How long does it take to see results? A: First indexation: 2-4 weeks. Meaningful traffic: 2-3 months. Full results: 6-12 months.
Q: What's the biggest mistake beginners make? A: Focusing on quantity over quality. Google will not index thin, duplicate content.
Q: Can I do programmatic SEO without coding? A: Absolutely! The Airtable + Webflow + Whalesynch method requires zero coding.
Q: How much should I budget for programmatic SEO? A: Minimum viable setup: $500-1000/month. Professional setup: $5000-10000/month.
This resource is maintained by the community and licensed under MIT License.
Attribution: If you use this resource in your content, please link back to this repository.
Disclaimer: Tool recommendations are based on community experience. Always test tools with your specific use case before committing to paid plans.
If this resource helped you implement programmatic SEO successfully, please:
- ⭐ Star this repository to show support
- 🔗 Share with your network
- 🤝 Contribute your experience back to the community
- 📢 Tell others about your success story
Last Updated: Sept 24, 2025
Maintainers: @awesome-programmatic-seo
Contributors: See all contributors
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