Product Branding

Claude Code plugin for naming software products and checking availability across domains, GitHub orgs, and package registries.

Install

Requires the productivity marketplace:

claude plugin marketplace add https://github.com/krisrowe/claude-plugins.git
claude plugin marketplace update claude-plugins
claude plugin install product-branding@claude-plugins --scope user

Usage

The plugin activates automatically when you ask about naming a product:

> I need a name for a CLI tool that manages cloud deployments
> What should I call my new Python testing framework?
> Check if "vortex" is available as a product name

Or invoke explicitly:

/product-branding:product-branding my deployment CLI tool

What it does

Brainstorms names — the skill generates candidates across styles (descriptive, metaphorical, short/punchy, abstract) informed by your saved keywords and naming guidelines.

Checks availability — domains (.com, .dev, .io, .ai), GitHub orgs, PyPI, npm, crates.io, Docker Hub, Homebrew. Batch sweep or targeted follow-ups.

Saves and annotates candidates — brand names persist across sessions with three-state availability tracking (available / unavailable / unknown / unchecked), free-form tags, notes, and timestamped comments. Filter saved brands by tag, availability status, or name search.

Remembers your preferences — which services and domain tiers matter, brainstorming keywords, and naming guidelines carry over between sessions.

Example session

User: "I need a name for my MCP framework ecosystem"

→ Agent loads preferences and saved brands from prior sessions
→ Brainstorms 10 candidates
→ Batch checks all 10 across domains, GitHub, PyPI
→ Presents comparison table with ✅/❌ per namespace
→ User picks favorites, agent saves with availability + tags

User: "What about the .ai domain for echoark?"

→ Single targeted domain check, result in seconds

User: "Save echoark as a finalist for dev-tools"

→ add_brand with tags and notes, persisted for next session

Tools

See TOOLS.md for the complete tool interface reference.

Availability checks: check_name_availability (batch orchestrator), check_domain, check_github_org, check_pypi, check_npm, check_crates, check_docker_hub, check_homebrew

Brand management: add_brand, update_brand, update_brand_availability, list_brands, remove_brand

Preferences: brand_search_preferences

Preferences

Stored at ~/.config/product-branding/preferences.json (respects $XDG_CONFIG_HOME). Persists across sessions and plugin updates.

• Services — which availability checks to run
• Domain tiers — which extensions are critical, nice-to-have, or ignorable
• Keywords — brainstorming inspiration words
• Guidelines — naming rules in your own words
• Liked brands — rich objects with availability, tags, notes, and comments

Prerequisites

• gh CLI (for GitHub org checks)
• whois (for domain checks)
• brew (for Homebrew checks, optional — degrades gracefully if missing)