Cinthya Blois
Ironhack Lisbon | Data Analytics | Full-Time | Oct-Dez 2020
The main idea of the project is to understand what is necessary to grow in this business of Instagram travel through insights obtained by statistical analysis.
- Q1 - Understand the target public (market search)
- Q2 - People who follow travel profile, follow some specific hashtag related to travel?
- Q3 - The amount of followers is related with the amount of posts that a profile have? (
$\uparrow$ followers$\uparrow$ posts) - Q4 - Photo with people has more likes than without people? (relate people with likes)
- Q5 - Hashtags is important to get likes? (relate likes with hashtags)
- Q6 - Wich type of places have more likes?
- Survey Collected
- Data observation
The survey consisted of trying to understand whether Instagram travel is something that people are interested in. In addition, try to understand through some questions the preferences of people who are interested in the topic. The questions are:
- Do you follow any travel Instagram?
- Do you follow any travel-related hashtag?
- Do you prefer to see photos with people or just places?
- Is the description of the photo important to you?
- Do you prefer culture, nature, or food posts?
- Do you usually comment when you like the photo?
10 profiles with at least 10k followers were chosen to obtain information about the last 10 photos posted in their feeds. The information collected was username, the number of followers for each profile, total number of posts for each profile, location, number of likes, number of comments per photo, and categorized the types of places for each photo, separated the photos into 2 categories: with people and without people and finally I checked for the use of hashtag in caption.
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Preparation and distribution of a survey
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Manual data collection in 10 different profiles.
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Clean and manipulate the collected data correctly to analyze.
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Visualization of graphs in dashboard (Tableau) to try to understand patterns and formulate hypotheses
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Statistical studies of the hypotheses raised about the data
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Conclusions of approaches to achieve the objectives, which in this case is to improve the degree of influencer on Instagram
The project was a week long. The time was divided into 2 days of data collection and treatment of that data. 1 day to visualize the data, raise the hypotheses and make the correct tests to answer each question. Finally, another day to review all the work and set up the product presentation.