Customer Segmentation using RFM analysis.
Performed RFM (Recency, Frequency and Monetary) analysis of customers to segment them into different suitable categories. The result of this analysis can be used by the store for targeted marketing.
Customer_Demographics: Customer demographics details for 100k customers • Customer_Transaction: Customer-Store-Week level transaction details for the last two years Store_Master: Store attribute details
The jupyter notebook file size was exceeding 25MB therefore it consists of cells which have not been executed. Please download the zipped version to see the results.