Power BI Interactive Dashboard - Customer Performance Analysis

Welcome to the Power BI Interactive Dashboard for analyzing customer performance based on the customer database of a large retail store. This repository contains all the necessary resources and files to help you set up and utilize the dashboard effectively.

Table of Contents

• Introduction
• Getting Started
  • Prerequisites
  • Installation
• Dashboard Features
• Usage
• Data Sources
• Customization

Introduction

The Power BI Interactive Dashboard provides insights into the performance of individual customers within a retail store. By visualizing customer data, this dashboard aims to help stakeholders understand customer behavior, purchase trends, and overall performance metrics. It offers an interactive experience with various charts and visualizations to aid in making informed business decisions.

Getting Started

Prerequisites

Before you can start using the Power BI Interactive Dashboard, ensure you have the following:

• Power BI Desktop installed on your computer.
• Access to the customer database or a representative dataset to populate the dashboard(one is provided).

Installation

1. Clone this repository

2. Open Power BI Desktop and navigate to File > Open. Browse to the cloned repository and select the .pbix file to open the dashboard project.

3. With the dashboard opened, you can start customizing the data sources and visuals to match your specific customer database.

Dashboard Features

The Power BI Interactive Dashboard offers the following features:

• Overview: Get a quick summary of customer metrics, such as total revenue, average purchase value, and customer count.

• Customer Segmentation: Visualize customers categorized by segments, such as new customers, repeat customers, high spenders, and more.

• Purchase Trends: Explore trends in customer purchases over time through line charts and time-based filters.

• Product Performance: Analyze top-selling products and their contribution to customer revenue.

• Geographical Insights: Gain insights into the geographical distribution of customers using maps and regional breakdowns.

Usage

1. Open the Power BI Dashboard using Power BI Desktop.

2. Refresh the data sources with your own customer database.

3. Interact with the visuals by selecting data points, using filters, and exploring different insights.

4. Customize the dashboard further by adding additional visuals or modifying existing ones.

5. Save and publish the dashboard to the Power BI service to enable sharing with colleagues and stakeholders.

Data Sources

The dashboard is designed to connect to your customer database. Update the data source connections to point to your dataset. The dashboard is pre-configured to work with the provided sample dataset.

Customization

Feel free to customize the dashboard to suit your business needs. You can modify the visuals, add new ones, or adjust the layout to emphasize specific insights.