Turning AI, data and MarTech stacks into measurable revenue and orchestrated customer journeys

Serial founder and CTO with 22+ years in full‑stack innovation, generative AI and data analytics.
I focus on building and scaling AI‑powered MarTech & e‑commerce products that go from prototype to millions of monthly API calls in production.

🎓 Harvard Business School Online — Business Analytics Certification
🌟 Expert-Vetted AI Innovator | RAG & Generative AI Specialist | LLM Advisor & Builder

I work with founders, CMOs and CROs to:

• Design AI & data roadmaps that connect directly to revenue and efficiency
• Orchestrate MarTech stacks (CRM, CDP, ESP, ads, analytics, LLM layer) around the customer journey
• Turn unstructured and behavioral data into predictive and generative use cases
• Ship MVPs fast, then scale to reliable, compliant production systems (EU/US, GDPR‑ready)

Open to: fractional CTO / Head of AI & Data for MarTech & e‑commerce products in US/EU.

• Generative AI for marketing, creative workflows and customer experience
• RAG & AI agents for retail and e‑commerce personalization
• Marketing & revenue analytics (LTV, CAC, ROAS, attribution, churn, uplift)
• MarTech stack orchestration and data foundation for AI use cases

Democratizing generative AI for brands and creators. Deploying diffusion models & text-to-image technology.

• >7M monthly API calls in production environments
• 35% productivity gains and 25% cost efficiencies in MarTech/e-commerce
• Fine-tuned AI models for vertical markets (fashion, beauty, e-commerce)
• Currently seeking strategic investors for international expansion

Data-driven marketing agency with 50+ clients, focusing on paid advertising, marketing automation, and CRO.

• Plug-in growth squads for fastest-growing brands in Consumer, Fashion, Beauty & Cosmetics
• Matrix experimentation tests and multi-channel marketing automation
• High-converting user experiences driving ROI optimization

Freelance consultant helping companies boost e-commerce sales through automated funnels and ML-driven insights.

• Data analysis transformed into actionable automated sales funnels
• Marketing automation and machine learning to boost sales

Led data-driven marketing architecture leveraging Google Cloud partnership.

• Designed hybrid CDP on GCP, aggregating customer behaviors into BigQuery
• ML algorithms for LTV/CLV, purchase predictions, RFM segmentations
• Premium brand clients & results:
  • Collistar: +12% online sales, +15% conversion via AI personalization
  • Elisabetta Franchi: +15% e-commerce growth via CRO/BigQuery
  • Lotto: +18% online sales with data strategies
  • O bag: +10% sales, -18% cart abandonment via predictive analytics
  • Moleskine, Santoni, Zanellato, Antony Morato and more

Co-founded digital group with 30% YoY revenue growth, managing teams up to 20 professionals.

• Digital marketing strategies using Business Model Canvas methodology
• Collaborated with startups and companies exceeding €30M revenue
• Key clients: PepsiCo, Hitachi Rail Italy, Aran World, Ditron (+18% revenue)

Startup for selling handcrafted Italian products across Europe.

• User research and e-commerce platform development
• Achieved MVP and market fit

SaaS platform for franchisors to manage social content and retailer communication.

• Product management and go-to-market strategy

Recent work includes:

• Designing customer data foundations (CDP, tracking, schemas) to feed AI & analytics
• Integrating CRM, ESP, ad platforms, analytics and LLM services into cohesive journeys
• Implementing predictive scoring (churn, LTV, next best action) and generative content flows
• Ensuring GDPR‑compliant data flows for EU/US operations

If you’re building or refactoring a MarTech stack and want AI‑ready architecture from day 0, that’s where I help most.

I maintain and contribute to projects around:

• RAG workflows for retail product recommendations (Shopify, n8n, vector DBs)
• AI-assisted marketing orchestration and campaign automation
• Data pipelines for marketing & revenue analytics (BigQuery, Dataflow, ML models)
• Custom LoRA models and serverless ComfyUI solutions for creative workflows

🔗 Selected articles & use cases from my blog:

• How RAG is revolutionizing retail product recommendations
• Building an n8n RAG workflow for Shopify product discovery
• The 9 essential marketing KPIs for 2025 & how to operationalize them in your data stack

(Each article is paired with code or architecture examples in my repos.)

• AI & data strategy: From ideation to roadmap, including use-case prioritization and business cases
• MarTech & data governance: Aligning marketing, product and data teams on a shared operating model
• Change leadership: Enabling non-technical teams (marketing, sales, CX) to adopt AI-driven workflows
• Enterprise collaboration: Experience with global players such as Luxottica North America, D-Orbit (500+ employees), PepsiCo, Hitachi Rail, and premium fashion brands

"Alex is a wizard with AI and growth strategies! His ability to merge marketing and AI-driven solutions is unmatched."

"Working with Alex is a game-changer! His expertise in RAG and LLMs brought clarity and innovation to our business."

Ongoing focus: Cloud-native AI (Vertex AI, AWS), AI for marketing, data privacy & governance

AI/ML & Generative AI

Cloud & Infrastructure

Full‑Stack Development

Data & Analytics

• 🇮🇹 Italian (Native)
• 🇬🇧 English (Professional)

• AEO Content Checklist: Write Answer‑Ready Pages That Win AI Visibility
• Self-Hosted LLM Stack: A Practical Guide to Running Models On-Prem (and Shipping to Production)
• Designing a RAG‑Powered Recommendation System
• AEO Content Automation: Open-Source LLM + n8n to WordPress

Dev.to · Twitter · LinkedIn · Kaggle · Medium

🎯 Open to fractional CTO / Head of AI & Data roles in MarTech & e‑commerce (US/EU)
Let’s build AI products and data foundations that your marketing and growth teams actually use.