Sales Automation MCP

Built for Archestra.ai

Configuration in Archestra

1. Build & Push: docker build -t your-repo/sales-mcp:latest . && docker push your-repo/sales-mcp:latest
2. Add to Archestra Private Registry: Use the image tag above.
3. Add Secrets:
   • GOOGLE_MAPS_API_KEY
   • TAVILY_API_KEY
   • CRM_API_KEY -> (hubspot)
   • EMAIL_API_KEY -> (Resend)

Sales Automation Agent

An AI-powered sales prospecting agent built for Archestra.ai that automates the entire lead generation workflow from Google Maps discovery to HubSpot CRM integration.

What It Does

This MCP server enables AI agents to execute a complete sales prospecting workflow:

1. Find Local Businesses - Search Google Maps for businesses by industry and location

   • Target specific industries (restaurants, gyms, law firms, etc.)
   • Filter by geographic area
   • Get business details (name, address, phone, website, rating)

2. Research Companies - Automatically gather sales intelligence using Tavily AI

   • Company background and recent news
   • Decision maker information
   • Industry trends and pain points
   • Conversation starters for outreach

3. Sync to HubSpot CRM - Push qualified leads with enriched data

   • Create/update contacts automatically
   • Add detailed research notes
   • Track lead source and lifecycle stage
   • Include relevant tags and properties

Use Cases

• Outbound Sales Teams - Build targeted prospect lists by geography and vertical
• Sales Development Reps - Automate research before cold outreach
• Account-Based Marketing - Identify and qualify accounts in specific regions
• Lead Enrichment - Keep CRM updated with fresh intelligence

Tools Available

find_businesses_on_maps

Search Google Maps for potential customers by industry and location.

Parameters:

• query (string) - Search term (e.g., "restaurants in San Francisco")
• location (string, optional) - Geographic area to search

Returns: List of businesses with contact info, ratings, and address

research_company_tavily

Deep research on a company using AI-powered web search.

Parameters:

• company_name (string) - Name of the company to research
• company_website (string, optional) - Company website URL

Returns: Comprehensive company intelligence including background, decision makers, and insights

sync_to_hubspot

Create or update a contact in HubSpot CRM.

Parameters:

• email (string) - Contact email
• first_name (string) - First name
• last_name (string) - Last name
• company (string, optional) - Company name
• phone (string, optional) - Phone number
• website (string, optional) - Website URL
• notes (string, optional) - Research notes or context

Returns: Confirmation with HubSpot contact ID

Setup & Deployment

1. Build Docker Image

docker build -t your-registry/sales-automation-mcp:latest .
docker push your-registry/sales-automation-mcp:latest