Effinity Tag for Google Tag Manager Server Side

The Effinity Tag allows advertisers to store a server-side cookie and send a conversion event (S2S) to Effinity.

This tag tracks three events types:

• page_view reads effinity's query parameter from the URL (eff_cpt, eff_sub1, eff_sub2, eff_pid) and stores it on a server-side cookie named effi
• purchase sends the event to Effinity
• generate_lead sends the event to Effinity

Reporting Bugs/Feedback

Please raise any issue on GitHub.

Open Source

Effinity Tag for GTM Server Side is developed and maintained by Addingwell under the Apache 2.0 license.