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PurushothamAdluru/README.md

πŸ’Ό Purushotham Adluru Padmanabharaju ( Puru )

πŸ“§ Email: purushothamraju488@gmail.com | πŸ“ Location: Fredericton, NB


πŸ“ Professional Objective

✨ Experienced in implementing data analysis and digital marketing strategies to support business objectives. Proficient in leveraging tools like Excel (VBA), Power BI, and Google Analytics for deriving actionable insights, automating workflows, and enhancing campaign effectiveness. Skilled in test automation and backend validation using Selenium and SQL.


πŸ”§ Technical Competencies

  • πŸ“Š Data Analysis: Excel (VBA), Power BI, SQL
  • πŸ“ˆ Marketing: CRM (Hubspot), Google Analytics, Brandwatch, Hootsuite
  • πŸ€– Automation: Selenium, TestNG, Postman, Jenkins
  • 🎨 Design: Adobe Photoshop

πŸŽ“ Education

  • πŸŽ“ Master of Computer Science, University of New Brunswick, NB (2022 – 2024)
  • πŸŽ“ B.E. in Computer Science, New Horizon College, Bangalore, India (2017 – 2021)

πŸ“œ Certifications

  • βœ… Google Digital Marketing and E-Commerce Certificate (Nov 2024)

πŸ’Ό Professional Experience

🌐 Digital Marketing Intern, Beautiful Calf Productions | Remote (May 2023 – Dec 2023)

  • πŸ“‹ Conducted market research, managed CRM workflows using HubSpot, and tracked campaign performance with Google Analytics.

πŸ“Š Data Analyst, TE Connectivity (May 2022 – Aug 2022)

  • πŸ”„ Automated tasks with Excel VBA, created Power BI dashboards, and supported decision-making with data analysis.

πŸ€– Test Automation Engineer, Inventeron Technologies | Bangalore (Jul 2021 – Aug 2022)

  • πŸ” Developed Selenium scripts, validated backend data with SQL, and visualized insights using Power BI.

🌐 Social Profiles


πŸ“‚ Repository Purpose

This GitHub repository serves as a portfolio to showcase my skills, experiences, and technical projects. Feel free to explore my work and connect with me for collaborations or opportunities. ✨

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