Brand Studio

Complete brand identity toolkit for Claude Code. Copywriting, visual design, and brand guidelines — all from your terminal.

Quick Install

# Add the marketplace
claude plugin marketplace add https://github.com/ProofOfReach/brand-studio-plugin.git

# Install the plugin
claude plugin install brand-studio@brand-studio-plugin

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TL;DR

The Problem: Building a brand requires juggling copywriters, designers, and brand strategists. You end up with inconsistent messaging, mismatched visuals, and brand guidelines nobody follows.

The Solution: Brand Studio gives Claude Code three specialized skills that work together — research-driven copywriting, principled visual design, and unified brand system orchestration.

Why Use Brand Studio?

Feature	What It Does
Research-First Copy	Headlines and sales copy grounded in Hopkins, Cialdini, Schwartz frameworks
Awareness-Level Matching	Automatically adapts messaging to cold, warm, or hot audiences
AI-Powered Design	Logo concepts, color palettes, typography via nano-banana MCP
Brand Kit Orchestration	Full brand guidelines from strategy through visual identity to voice
Reference Libraries	15+ specialized frameworks loaded on-demand per task

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Quick Example

# Write a complete landing page with research phase
/copywriting
> "Write a landing page for MenuFlow, an AI-powered inventory
   management tool for restaurant owners"

# Create a color palette with accessibility checks
/designing
> "Create a color palette for MenuFlow - mood: trustworthy,
   modern, appetizing. Must pass WCAG AA."

# Build a full brand kit from scratch
/brand-building
> "Create brand guidelines for MenuFlow with values:
   efficiency, reliability, simplicity"

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How Brand Studio Compares

Capability	Brand Studio	Generic AI	Copywriter + Designer	DIY
Research-first process	✅ Built-in	❌ Skips research	✅ Manual	❌
Awareness-level matching	✅ Automatic	❌ Generic	⚠️ If experienced	❌
Proven frameworks	✅ 15+ loaded	❌ Generic prompts	⚠️ Varies	❌
Visual + verbal alignment	✅ Integrated	❌ Separate	⚠️ Coordination needed	❌
Brand guidelines output	✅ Complete doc	❌ Fragments	✅ Manual assembly	❌

When to use Brand Studio:

• Building a new brand from scratch
• Creating landing pages, emails, ads with proven conversion frameworks
• Need consistent visual identity with strategic rationale

When Brand Studio might not be ideal:

• Highly regulated industries requiring legal review
• Established brands with strict existing guidelines (use those instead)

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Installation

Via CLI (Recommended)

# Add the marketplace
claude plugin marketplace add https://github.com/ProofOfReach/brand-studio-plugin.git

# Install the plugin
claude plugin install brand-studio@brand-studio-plugin

Per-Session Loading

claude --plugin-dir /path/to/brand-studio-plugin

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Skills

Copywriting Skill (/copywriting)

Generate research-driven marketing copy using proven frameworks.

Use Case	Example
Landing pages	/copywriting then describe your product and audience
Headlines	Ask for headline variations for your offer
Email sequences	Request email copy with awareness-level matching
Ad copy	Generate Facebook/Google ad variations

Designing Skill (/designing)

Create visual brand concepts with principled design rationale.

Use Case	Example
Logo concepts	/designing then describe brand personality
Color palettes	Request palette with mood and accessibility requirements
Typography	Get font pairing recommendations for your industry

Brand-Building Skill (/brand-building)

Orchestrate complete brand guidelines combining copy and design.

Use Case	Example
New brand	/brand-building with name, values, and target audience
Brand refresh	Provide existing assets for cohesive update
Brand guidelines doc	Generate complete brand book

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Architecture

brand-studio/
│
├── skills/
│   ├── copywriting/             # Copywriting skill
│   │   ├── SKILL.md             # Write Mode + Review Mode workflows
│   │   ├── references/          # 11 framework files
│   │   │   ├── headlines.md     # Headline formulas, swipe file
│   │   │   ├── landing-pages.md # LIFT Model, conversion principles
│   │   │   ├── psychology.md    # Cialdini's 6 principles
│   │   │   ├── awareness-levels.md # Schwartz's 5 levels
│   │   │   └── ...
│   │   └── scripts/             # Analysis tools
│   │
│   ├── designing/               # Visual design skill
│   │   ├── SKILL.md             # 5-stage design process
│   │   └── references/          # 4 principle files
│   │       ├── logo-design-principles.md
│   │       ├── color-theory-principles.md
│   │       ├── typography-principles.md
│   │       └── brand-strategy-principles.md
│   │
│   └── brand-building/          # Orchestration skill
│       └── SKILL.md             # 5-phase brand creation workflow
│
└── .claude-plugin/
    └── plugin.json              # Plugin manifest

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The Methodology

Copywriting Foundations

Brand Studio's copy skill is built on four masters:

Author	Framework	Applied To
Claude Hopkins	Scientific Advertising	Specificity, testing, proof
Robert Cialdini	6 Principles of Influence	Reciprocity, scarcity, authority
Eugene Schwartz	5 Awareness Levels	Message-to-market matching
Chip & Dan Heath	SUCCESs (Made to Stick)	Memorable, sticky messaging

Design Foundations

Domain	Core Principles
Logo Design	Simplicity, memorability, versatility, appropriateness, timelessness
Color Theory	Harmony, contrast, psychology, context, accessibility (WCAG)
Typography	Hierarchy, legibility, personality, pairing, restraint
Brand Strategy	Positioning, differentiation, consistency, evolution

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Configuration

Image Generation (Optional)

For AI-generated logos and visual concepts, configure nano-banana MCP:

# In your Claude Code MCP config
{
  "mcpServers": {
    "nano-banana": {
      "command": "npx",
      "args": ["-y", "nano-banana-mcp"]
    }
  }
}

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Troubleshooting

"Reference file not found"

Cause: Skill is looking for a framework file that wasn't loaded.

Solution: Ensure the plugin is installed completely:

claude plugin remove brand-studio
claude plugin add proofofreach/brand-studio

Design commands not generating images

Cause: nano-banana MCP not configured.

Solution: The design skill works without image generation (provides specs and directions), but for actual asset creation, configure the MCP as shown above.

Still having issues?

1. Search existing issues
2. Open a new issue

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Limitations

What Brand Studio Doesn't Do (Yet)

• Legal/compliance review — Copy is marketing-focused, not legal-reviewed
• Actual asset files — Outputs specs and concepts; final production requires design tools
• Brand enforcement — Audits are advisory, not automated enforcement

Known Constraints

Constraint	Workaround
Image generation requires MCP	Design skill still provides detailed specs without it
No direct Figma/Sketch export	Use specs to recreate in design tools

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FAQ

Why "Brand Studio"?

It's a complete studio for brand creation — not just copywriting, not just design, but the full integrated workflow.

What happened to "copywriting-plugin"?

Brand Studio is the evolution. The original copywriting skill is now /copywriting, joined by /designing and /brand-building for complete brand creation.

Can I use just the copywriting skill?

Yes. Each skill works independently. Use /copywriting without touching designing or brand-building.

Does it work with my existing brand?

Yes. Use /copywriting to review existing copy, or provide your brand guidelines when using any skill to generate on-brand content.

Can I use this commercially?

Yes — MIT license. Use it for client work, your own brands, whatever you need.

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Contributing

Contributions welcome. Please open an issue to discuss proposed changes before submitting a PR.

Areas we'd love help with:

• Additional copywriting frameworks (VSL, webinar scripts)
• Industry-specific reference files
• Integration with more design MCPs

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License

MIT

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Built by ProofOfReach