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معاك (Ma'ak) - AI-Powered Emergency Aid Tracker

"With You" — Because no one should face disaster alone


🚨 The Crisis We're Solving

During the devastating 2023 Morocco earthquake, thousands of families in remote Atlas Mountain villages were never located and never received aid. They had:

  • ❌ No digital footprint or formal addresses
  • ❌ No internet or phone connectivity to call for help
  • ❌ No way for aid organizations to find them

While some areas received multiple deliveries, entire communities were completely forgotten.


💡 Our Solution: معاك

معاك (pronounced Ma'ak, meaning with you in Arabic) is an AI-powered emergency aid platform ensuring every affected family is located, tagged, and supported—especially the unreachable and undocumented.

"In humanity's darkest hours, no one is left behind, forgotten, or invisible."


🏗️ System Architecture

🔍 1. SOS Detector

AI-powered social media distress signal monitor

  • Multi-platform scanning: WhatsApp, Facebook, Twitter/X
  • Multi-language detection: Darija, Modern Standard Arabic (MSA), French
  • Image analysis: Damage and urgency classification
  • Geolocation inference from metadata or text clues
  • Real-time alerts to aid teams

📍 2. Victim Locator & Aid Tracker

Mobile app for field teams and volunteers

  • QR code tagging per household
  • Family profiling: size, needs, vulnerabilities
  • Status updates: waiting, received, missing
  • AI gap detection: missed zones or duplicate entries
  • Priority scoring: elderly, medical needs, children

🚛 3. Fair Aid Distribution Planner

Dashboard for equitable and transparent resource planning

  • Route optimization for aid delivery
  • Duplicate prevention
  • Public transparency layer
  • AI-powered resource allocation
  • Live updates and field coordination

🛠️ Technology Stack

Frontend

  • Next.js 15
  • TypeScript
  • Tailwind CSS
  • shadcn/ui

AI & Machine Learning

  • NLP for Darija
  • Computer Vision for image-based damage detection (work in progress)
  • Geospatial AI for location estimation (work in progress)
  • Optimization algorithms for route planning (work in progress)

🚀 Key Features

🔴 Real-Time Emergency Detection

  • Detects distress posts in Moroccan dialects
  • Extracts metadata from images/videos
  • Issues instant alerts for coordination

📱 Mobile Field Application

  • Works offline in remote areas
  • QR household tagging + image evidence
  • Syncs once connectivity is restored

🗺️ Interactive Emergency Map

  • Visualizes SOS signals & family status
  • Maps uncovered regions
  • Tracks aid vehicles and ETAs

📊 Command Center Dashboard

  • Field metrics and analytics
  • Smart coverage & resource gap detection
  • Multi-team coordination tools

🎯 Impact & Innovation

Measurable Outcomes

  • 100% coverage — no family left behind
  • Zero duplication — fair and efficient delivery
  • Live tracking — instant verification
  • Transparent aid map — for public accountability

Technical Innovation

  • Moroccan dialect AI
  • Offline-first mobile experience
  • Real-time geospatial intelligence
  • Equity-focused optimization models

Social Value

  • Inclusive tech for marginalized communities
  • Built to scale globally for any disaster zone

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