Add comprehensive SaaS launch documentation and go-to-market strategy

[Claude]

Created complete documentation suite for launching Asset Tracker as a SaaS business, covering technical infrastructure, marketing strategy, legal requirements, and growth planning.

Documents Added

SAAS_RELEASE_CHECKLIST.md (32 KB, 1,080 lines)

• 10 major sections: pre-launch prep, infrastructure, security/compliance, legal/business, product/UX, marketing/brand, sales/pricing, launch strategy, post-launch ops, growth/scale
• 200+ actionable checklist items covering P0 security fixes through enterprise expansion
• References existing codebase specifics (SECURITY_GUIDE.md P0 issues, 7 cron jobs, Stripe integration, SSO/LDAP)

QUICK_LAUNCH_GUIDE.md (9.7 KB, 560 lines)

• Condensed 8-week critical path: Security → Billing → Marketing → Launch
• Week-by-week action items, launch day procedures, first 30 days roadmap
• Budget: $500-1,000 minimum viable launch, $10,200 for 6 months
• Emergency rollback procedures and pre-flight checklist

GO_TO_MARKET_STRATEGY.md (19 KB, 920 lines)

• Market analysis: $2.1B TAM, 10% CAGR, competitive positioning vs Snipe-IT/Asset Panda/Lansweeper
• 3 customer personas: IT Manager (50-500 employees), Startup CTO (10-100), Enterprise Director (1,000+)
• 9 marketing channels with tactics and budgets (primary: content/SEO, product-led growth, community)
• Conservative projections: Month 6 → $6.5k MRR (200 paid users), Month 12 → $21k MRR (600 paid users)
• Risk analysis, decision framework for pivoting at 3/6 month milestones

MARKETING_CONTENT_CALENDAR.md (15 KB, 660 lines)

• 8-week pre-launch content schedule (blog posts, videos, social media, email sequences)
• 50+ blog post ideas mapped to buyer journey and SEO keywords
• Content distribution checklist across 8+ channels
• Performance metrics: 20-30% email open rate, >2% social engagement, 5-10% trial signup rate

SAAS_LAUNCH_README.md (9.8 KB, 330 lines)

• Navigation hub linking all documents with usage scenarios
• Quick-start checklist, key takeaways, success metrics dashboard
• Document routing: "Ready to Launch Soon" vs "Still Planning" vs "Specific Info" paths

Key Technical Alignments

• Security: Prioritizes P0 fixes from SECURITY_GUIDE.md (unauthenticated routes, password hashing, org scoping)
• Infrastructure: Recommends Vercel + Neon/Supabase, validates against existing docker-compose.yml and vercel.json
• Cron: Documents all 7 production cron jobs (demo-reset, sessions, notifications, workflows, gdpr-retention, ldap-sync, cleanup)
• Billing: References existing Stripe integration (checkout, portal, webhook endpoints)
• Features: Leverages multi-tenant architecture, SSO/SAML/LDAP, RBAC (35 permissions), SCIM provisioning

Growth Framework

Success metrics dashboard:

• Month 1: 200 signups, 20 paid, $580 MRR
• Month 3: 500/mo signups, 75 paid, $2,175 MRR
• Month 6: 1,000/mo signups, 200 paid, $6,500 MRR
• Month 12: 2,000/mo signups, 600 paid, $21,000 MRR ($252k ARR)

Target KPIs: <5% churn, 10-15% free-to-paid conversion, 3:1 LTV:CAC ratio, 50+ NPS

Usage

Start with SAAS_LAUNCH_README.md for document navigation and quick-start guidance. Documents are cross-referenced and can be consumed independently or as a complete launch system.

Original prompt

Please create a release checklist to publish and market this as a saas business. Try thinking of everything

[vercel]

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Project	Deployment	Actions	Updated (UTC)
assett-tracker	Ready	Preview, Comment	Mar 27, 2026 9:55pm