Delay helper

[callumacrae]

We did this on Viking, Tal reckoned it increased anticipation, which when they saw the book increased conversion.

Would be interesting to A/B test :)

cc/ @tomwaterfall

[tomwaterfall-zz]

Is this the loader you're referring to formerly 'dat wiggly wurm' @callumacrae ?
If so, I'm on board. I have on my list something around this - it's called 'labour illusion'. The idea that something is working really hard JUST for you.

[callumacrae]

That's exactly it :)