This is my case competition submission for the UBC Imprint case competition, where we presented business recommendations for:
- TELUS' masterbrand rebranding
- The TELUS MyPet App
We placed 🥈 second place for the senior student case!
This was my first case competition in around 2 years. I brought my tech background in a really unique way. For the preliminary case, I designed mockups of the TELUS rebrand with Figma. For the final round case I was in charge of ideating, prototyping, then presenting four new features for the TELUS MyPet app:
- A TELUS AI chat assistant to diagnose vet health conditions and assign next steps based on a repository of known vets.
- A Figma prototype of a new vet directory to explore, browse, and choose vets to book.
- A quick book feature for frictionless booking.
- A map directory showing nearby TELUS MyApp-certified vets.
Here's some things I learned:
| Concept | Learnings |
|---|---|
| TELUS | This case was a deep dive into TELUS as a company, and helped me understand what made the company strong, its unique value proposition, and how to cater a recommendation based on the company profile. It was a rewarding experience to learn business acumen and act as the technical advisor for TELUS. Let's make the future friendly! |
| Case Thinking | This was a very transformative experience where I practiced bridging my tech and business skills together. This kickstarted my interests in consulting, tech consulting, product management and case competitionss! |
| Figma | I designed several mockups in Figma, and practiced adhering to a branding guideline for the preliminary case. I overhauled TELUS' brand to better showcase its alternative, non-telecommunications business tracks like TELUS Health. I got a lot better at Figma! |