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Data analysis portfolio project to perform customer segmentation on a specific group of mall customers. Use KMeans algorithm to identify the best cluster(s) for univariate, bivariate, and multivariate data. Perform summary statistics on these clusters to determine the best marketing group.

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Atharva-Bodhankar/Customer-Segmentation

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Data analysis portfolio project to perform customer segmentation on a specific group of mall customers. Use KMeans algorithm to identify the best cluster(s) for univariate, bivariate, and multivariate data. Perform summary statistics on these clusters to determine the best marketing group.

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