📢 Featured in awesome-claude-skills (5.7k ⭐)

🎓 72 Agentic Claude AI Skills for Communication Students

Purpose-built autonomous agents across 6 departments — from PR & Advertising to GenAI Production

PR & Advertising · Cinema & Digital Media · New Media · GenAI Production · Visual Communication · Research Methods

Explore Skills » · Quick Start · Departments · Skill Catalog · Report Bug

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Built by AlterLab Creative Technologies Laboratory Drop into Claude Projects and start creating.

🔍 Research First Search the web for current data, trends, and benchmarks before creating anything

📝 Real Deliverables Write production-ready files — scripts, briefs, reports — directly to your project

🔁 Self-Review Re-read their own output and assess quality before presenting results

🎯 Iterate Offer specific refinement directions after every deliverable

📋 Table of Contents

Click to expand / collapse

• 🧬 What Is This?
• ⚡ What Makes These Skills Different?
• 🗂️ Department Overview
• 🚀 Quick Start
• 📦 Department Packs
• 📋 Full Skill Catalog
• 🔬 How Skills Work
• 🗂️ Project Structure
• 🤝 Contributing
• 📜 License
• 🙏 Credits

🧬 What Is This?

A collection of 72 autonomous Claude AI skills for communication students — covering six departments across the entire Faculty of Communication curriculum.

Each skill transforms Claude into an agentic domain expert that researches the web, reads your project files, creates production-ready deliverables, self-reviews its own output, and iterates — not just advises.

Tip

How it works: Each skill is a structured .md prompt file. Drop it into a Claude Project or Claude Code, and Claude instantly becomes your creative production expert — with real industry frameworks, professional output templates, and deep domain knowledge.

⚡ What Makes These Skills Different?

These aren't chatbot personas. They're autonomous agents that execute a full research → create → review cycle:

	Capability	Description
🔍	Research First	Search the web for current data, trends, and benchmarks before creating anything
📂	Read Project Context	Analyze existing files, briefs, and guidelines in your project
📝	Create Real Deliverables	Write production-ready files (scripts, briefs, reports, plans) directly to your project
🔁	Self-Review	Re-read their own output and assess quality before presenting
🎯	Iterate	Offer specific refinement directions after every deliverable

🗂️ Department Overview

	Department	Skills	Focus Areas
🎯	PRA — PR & Advertising	12	Campaign strategy, copywriting, brand analysis, media planning, PR writing
🎬	CDM — Cinema & Digital Media	12	Screenwriting, pre-production, film analysis, documentary, VFX, sound design
🌐	NMC — New Media & Communication	12	Podcast production, data journalism, multimedia storytelling, social analytics
🤖	GenAI — Generative AI Production	12	AI video (Higgsfield), voice design (ElevenLabs), music production (Suno)
🎨	VCD — Visual Communication Design	12	Brand identity, typography, layout, infographics, motion graphics, UI design
📚	RMA — Research Methods & Academic Writing	12	Literature reviews, research design, surveys, qualitative coding, thesis writing

🚀 Quick Start

Option 1 — Claude Projects (Recommended)

1. Go to claude.ai → Projects → Create Project
2. Upload SKILL.md files from your department folder into the Knowledge section
3. Start chatting — Claude now has your skills loaded

Option 2 — Claude Code CLI

git clone https://github.com/AlterLab-IEU/AlterLab-FC-Skills.git
cd AlterLab-FC-Skills
claude "act as my screenwriter assistant and help me develop a short film concept"

Option 3 — Pick Individual Skills

Browse the skills/ folder and download only the ones you need. Every skill is a standalone .md file.

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📦 Department Packs

	Department	Skills	Highlights
🎯	PRA — Public Relations & Advertising	12	Campaign strategy, copywriting, brand analysis, media planning, PR writing, consumer insight research, social content creation, pitch decks, CSR campaigns, market research, creative briefs, and campaign reporting
🎬	CDM — Cinema & Digital Media	12	Screenwriting, pre-production planning, film analysis, documentary research, post-production, festival submissions, VFX pipeline, sound design, film pitching, subtitles & localization, animation pre-viz, and production management
🌐	NMC — New Media & Communication	12	Podcast production, data journalism, multimedia storytelling, social media analytics, portfolio curation, web content strategy, video essays, digital ethics, community management, newsletter design, media theory, and digital campaigns
🤖	GenAI — Generative AI Production	12	AI video creation (Higgsfield), voice design & cloning (ElevenLabs), music production (Suno) — text-to-image, image-to-video, camera direction, motion design, talking heads, voice cloning, dubbing, sound effects, and soundtrack composition
🎨	VCD — Visual Communication Design	12	Brand identity, typography, layout design, infographics, poster design, motion graphics, UI design, color theory, packaging design, photo editing, design critique, and exhibition design
📚	RMA — Research Methods & Academic Writing	12	Literature reviews, research design, survey building, qualitative coding, statistics guidance, thesis architecture, citation management, abstract writing, proposal writing, content analysis, interview analysis, and academic writing craft

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📋 Full Skill Catalog

🎯 PRA — Public Relations & Advertising (12 Skills)

Click to expand full PRA skills list

#	Skill	Agent	What It Does
1	Campaign Strategist	CampaignStrategist	IMC campaign planning, strategic briefs, ROSTIR model
2	Copywriter	AdCopywriter	Headlines, slogans, body copy, scripts, AIDA framework
3	Brand Analyst	BrandAnalyst	Brand audits, competitive intelligence, positioning
4	Consumer Insight	ConsumerInsightResearcher	Personas, surveys, focus groups, journey mapping
5	Media Planner	MediaPlanner	Channel strategy, budget allocation, CPM/GRP
6	PR Writer	PRWriter	Press releases, media kits, crisis communications
7	Social Content	SocialContentCreator	Content calendars, platform-native posts
8	Pitch Builder	PitchDeckBuilder	Client presentations, agency credentials
9	CSR Designer	CSRCampaignDesigner	Social responsibility campaigns, impact measurement
10	Market Research	MarketResearchAnalyst	PESTEL analysis, trend reports, data interpretation
11	Creative Brief	CreativeBriefWriter	One-page agency briefs, propositions
12	Report Generator	CampaignReportGenerator	Performance reports, KPI dashboards

🎬 CDM — Cinema & Digital Media (12 Skills)

Click to expand full CDM skills list

#	Skill	Agent	What It Does
1	Screenwriter	ScreenwriterAssistant	Script development, dialogue, formatting
2	Pre-Production	PreProductionPlanner	Shot lists, schedules, breakdowns
3	Film Analysis	FilmAnalysisCompanion	Film essays, theory, sequence analysis
4	Documentary Research	DocumentaryResearcher	Archival research, interview prep, treatments
5	Post-Production	PostProductionGuide	Editing, color grading, sound, delivery
6	Festival Strategy	FestivalStrategyWriter	Loglines, synopses, director statements
7	VFX Pipeline	VFXPipelineGuide	Compositing, effect planning, CGI
8	Sound Designer	SoundDesignPlanner	Sound maps, music supervision, mixing
9	Film Pitch	FilmPitchDeveloper	Treatments, lookbooks, funding proposals
10	Subtitle & Localization	SubtitleLocalizationExpert	SRT/VTT, timing, translation
11	Animation Pre-Viz	AnimationPreVizDesigner	Storyboards, animatics, motion planning
12	Production Manager	ProductionManager	Budgets, scheduling, logistics

🌐 NMC — New Media & Communication (12 Skills)

Click to expand full NMC skills list

#	Skill	Agent	What It Does
1	Podcast Producer	PodcastProducer	Episode planning, scripts, show notes
2	Data Journalist	DataJournalist	Data viz, storytelling from data
3	Multimedia Story	MultimediaStoryBuilder	Cross-platform narratives
4	Social Analyst	SocialMediaAnalyst	Analytics, strategy, reporting
5	Portfolio Curator	DigitalPortfolioCurator	Portfolio curation, case studies
6	Web Strategist	WebContentStrategist	SEO, UX writing, content architecture
7	Video Essay	VideoEssayCreator	Visual essays, narration scripts
8	Digital Ethics	DigitalEthicsAdvisor	Media ethics, AI ethics analysis
9	Community Manager	CommunityManager	Engagement, moderation, growth
10	Newsletter	NewsletterDesigner	Email strategy, subject lines
11	Media Theory	MediaTheoryCompanion	Academic writing, theory frameworks
12	Digital Campaign	DigitalCampaignPlanner	Social impact, digital activism

🤖 GenAI — Generative AI Production (12 Skills)

Click to expand full GenAI skills list

#	Skill	Agent	Platform	What It Does
1	Text-to-Image	TextToImageCreator	Higgsfield	Nano Banana Pro, prompt engineering
2	Image-to-Video	ImageToVideoDirector	Higgsfield	Still-to-motion, multi-shot storytelling
3	Camera Director	AICameraDirector	Higgsfield	50+ camera presets, cinematic grammar
4	Motion Designer	AIMotionDesigner	Higgsfield	VFX, style transfer, transitions
5	Talking Head	AITalkingHeadCreator	Higgsfield	UGC Builder, Lipsync Studio
6	Voice Designer	AIVoiceDesigner	ElevenLabs	Eleven v3, voice library, dialogue mode
7	Voice Cloner	AIVoiceCloner	ElevenLabs	Instant + professional cloning, multilingual
8	Dubbing Specialist	AIDubbingSpecialist	ElevenLabs	Dubbing Studio, 29 languages
9	Sound Effects	AISoundEffectsDesigner	ElevenLabs	Text-to-SFX, foley, soundscapes
10	Audio Producer	AIAudioProducer	ElevenLabs	Voice isolator, end-to-end pipeline
11	Music Producer	AIMusicProducer	Suno	Songs, lyrics, genre prompting, stems
12	Soundtrack Composer	AISoundtrackComposer	Suno	Instrumentals, film scoring, ambient

🎨 VCD — Visual Communication Design (12 Skills)

Click to expand full VCD skills list

#	Skill	Agent	What It Does
1	Brand Identity	BrandIdentityDesigner	Brand identity systems, logo design, guidelines
2	Typographer	Typographer	Typography, type pairing, hierarchy
3	Layout Designer	LayoutDesigner	Page layout, grid systems, editorial design
4	Infographic	InfographicDesigner	Data visualization, infographic design
5	Poster Designer	PosterDesigner	Poster design, visual campaigns
6	Motion Graphics	MotionGraphicsDesigner	Motion graphics, title sequences, kinetic type
7	UI Designer	UIDesigner	UI design, design systems, Figma workflows
8	Color Theorist	ColorTheorist	Color theory, palettes, accessibility
9	Packaging	PackagingDesigner	Packaging design, structural design, dielines
10	Photo Editor	PhotoEditor	Photo editing, retouching, compositing
11	Design Critic	DesignCritic	Design critique, visual analysis, history
12	Exhibition	ExhibitionDesigner	Exhibition design, wayfinding, spatial graphics

📚 RMA — Research Methods & Academic Writing (12 Skills)

Click to expand full RMA skills list

#	Skill	Agent	What It Does
1	Literature Reviewer	LiteratureReviewer	Systematic reviews, annotated bibliographies
2	Research Designer	ResearchDesigner	Research design, methodology selection
3	Survey Builder	SurveyBuilder	Survey design, questionnaire construction
4	Qualitative Coder	QualitativeCoder	Thematic analysis, grounded theory coding
5	Statistics Guide	StatisticsGuide	SPSS/R, hypothesis testing, effect sizes
6	Thesis Architect	ThesisArchitect	Thesis structure, defense preparation
7	Citation Manager	CitationManager	APA/MLA/Chicago, Zotero/Mendeley
8	Abstract Writer	AbstractWriter	Academic abstracts, IMRAD, keywords
9	Proposal Writer	ProposalWriter	Research/grant proposals, ethics applications
10	Content Analyst	ContentAnalyst	Content analysis, coding schemes, framing
11	Interview Analyst	InterviewAnalyst	Interview methodology, IPA, focus groups
12	Academic Writer	AcademicWriter	Scholarly writing, peer review response

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🔬 How Skills Work

Each skill is a structured prompt in Markdown format. When loaded into a Claude Project or used with Claude Code CLI, it transforms Claude into an autonomous agent with:

	Feature	Details
🤖	Agentic Execution	Skills research, create files, and iterate autonomously
🏗️	Industry Frameworks	Real methodologies — ROSTIR, PESO, RACE, AIDA, Barcelona Principles
📄	File-Based Deliverables	Production-ready outputs written directly to your project
🔄	Self-Review Loops	Agents assess their own work before presenting it
🌐	Research-Driven Workflow	Web search for current data before every deliverable
🎨	Craft Principles	Opinionated expert knowledge, not generic advice

Note

Agentic Workflow: Every skill follows this autonomous cycle — Research (search web for current data) → Context (read existing project files) → Create (write structured deliverable) → Review (assess quality & completeness) → Present (summarize + offer 3 next paths).

🗂️ Project Structure

AlterLab-FC-Skills/
├── 📄 CLAUDE.md # Project instructions for Claude Code
├── 📄 README.md # This file
├── 📄 LICENSE # MIT License
├── 📄 package.json # Project metadata
│
└── 📁 skills/
    ├── 🎯 pra/ # Public Relations & Advertising (12)
    │   ├── alterlab-pra-campaign-strategist/
    │   │   └── SKILL.md
    │   └── ...
    ├── 🎬 cdm/ # Cinema & Digital Media (12)
    │   ├── alterlab-cdm-screenwriter/
    │   │   └── SKILL.md
    │   └── ...
    ├── 🌐 nmc/ # New Media & Communication (12)
    │   ├── alterlab-nmc-podcast-producer/
    │   │   └── SKILL.md
    │   └── ...
    ├── 🤖 genai/ # Generative AI Production (12)
    │   ├── alterlab-genai-text-to-image/
    │   │   └── SKILL.md
    │   └── ...
    ├── 🎨 vcd/ # Visual Communication Design (12)
    │   ├── alterlab-vcd-brand-identity/
    │   │   └── SKILL.md
    │   └── ...
    └── 📚 rma/ # Research Methods & Academic Writing (12)
        ├── alterlab-rma-literature-reviewer/
        │   └── SKILL.md
        └── ...

🔗 Sister Projects

• AlterLab-Academic-Skills — 186+ academic research skills across 13 domains
• AlterLab_GameForge — 34 game dev skills from concept to launch

🤝 Contributing

PRs welcome! See the contribution workflow below:

git checkout -b improve/pra-campaign-strategist
# Edit skills/pra/alterlab-pra-campaign-strategist/SKILL.md
git commit -m "improve: alterlab-pra-campaign-strategist — better budget allocation models"
git push origin improve/pra-campaign-strategist

All skills follow the AlterLab NEXUS skill architecture. See CLAUDE.md for the mandatory template and format rules.

Quick ways to contribute:

• 🛠️ Improve an existing skill with better frameworks or templates
• ✨ Create a new skill following the NEXUS architecture
• 🐛 Report issues or suggest improvements
• 📚 Add examples or use cases to documentation

📜 License

This project is licensed under the MIT License.

MIT — Free to use, modify, and distribute.

🙏 Credits

Built by Cem Ipek at AlterLab Creative Technologies Laboratory

72 skills · 6 departments · 1 prompt away from expert-level creative production

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