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🔍 claude-seo-skill

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25-in-1 — The most comprehensive Claude SEO skill suite available

keyword research · content · technical audit · GEO/AI Overview · backlinks · rank tracking

Other Claude SEO skills cover 1-3 areas. This covers all of them.

GitHub Stars Version License Claude Code Works With

🌐 Landing Page · 📝 Blog Post · 中文 · 日本語 · 한국어

Claude SEO Skill Suite: The 25-in-1 Toolkit Adventure


Why 25-in-1?

Most Claude SEO skills (and GPTs) do one thing — keyword research OR content audit OR technical check. You still need 5-7 tools to cover the full SEO workflow.

This suite replaces all of them. 25 specialized skills, one unified Claude context:

  • Keyword research → Content brief → Technical audit → GEO optimization → Backlink analysis → Rank monitoring
  • GEO / AI Overview optimization included (no other Claude SEO skill has this)
  • Princeton KDD 2024 research-backed GEO strategies
  • 80-rule comprehensive site audit
  • Works with Claude Code, OpenClaw, Cursor, and Kiro

Other SEO tools are still ignoring AI Overview — while Google AI Overview is already reducing traditional SEO traffic by 34–46%. This is the only skill suite that takes GEO seriously.

Keywords → Content Brief → Technical Audit → GEO/AI Overview → Backlinks → Monitoring
   ↓              ↓               ↓                  ↓               ↓           ↓
seo-keyword   seo-content    seo-audit          seo-geo         seo-backlinks  seo-monitor
  -research    -brief        seo-technical      seo-schema       seo-competitor seo-rank
seo-competitor seo-content   seo-performance    seo-agent          -pages       -tracker
  -analysis    seo-geo        seo-sitemap        seo-images                    seo-report
seo-data-tools seo-schema    seo-hreflang       seo-page                      seo-multiplatform
               seo-images    seo-programmatic

25 Skills at a Glance

# Skill Purpose Command
1 seo Orchestrator — routes to all 24 sub-skills /seo <command>
2 seo-plan Strategic SEO planning & 12-month roadmap /seo plan <domain>
3 seo-agent Agent Engine Optimization (AEO) /seo agent <url>
4 seo-keyword-research Seed expansion → topic clusters, intent classification /seo keywords <topic>
5 seo-data-tools DataForSEO / GSC / GA4 API integration /seo data <query>
6 seo-competitor-analysis Competitor keyword gaps, SWOT, SOV /seo competitors <domain>
7 seo-content-brief SERP-driven content briefs with gap analysis /seo brief <keyword>
8 seo-content E-E-A-T scoring, thin content detection /seo content <url>
9 seo-geo GEO / AI Overview optimization (Princeton KDD 2024) /seo geo <url>
10 seo-schema Auto-generate JSON-LD for 15+ schema types /seo schema <url>
11 seo-images Image SEO + Google Lens visual search /seo images <url>
12 seo-page Deep single-page on-page analysis /seo page <url>
13 seo-audit 80-rule full-site audit across 7 categories /seo audit <url>
14 seo-technical 8-category technical SEO deep-dive /seo technical <url>
15 seo-performance Core Web Vitals: LCP, INP, CLS analysis /seo performance <url>
16 seo-sitemap XML sitemap audit & generation /seo sitemap <url>
17 seo-hreflang International SEO / hreflang validation /seo hreflang <url>
18 seo-backlinks Backlink analysis + competitor link gap /seo backlinks <domain>
19 seo-competitor-pages Auto-generate SEO-optimized comparison pages /seo vs <url1> <url2>
20 seo-monitor Intelligent SEO alerting system /seo monitor <domain>
21 seo-rank-tracker Rank + SERP feature tracking /seo rank <keyword>
22 seo-report Automated weekly/monthly/quarterly reports /seo report <domain>
23 seo-multiplatform TikTok / YouTube / Reddit SEO /seo multiplatform <brand>
24 seo-programmatic Programmatic SEO planning /seo programmatic <niche>
25 seo-local Local SEO + Google Business Profile /seo local <business>

GEO / AI Overview — What Others Don't Have

Google AI Overview now occupies the top of search results. Traditional SEO traffic is down 34–46%. Most SEO tools pretend this isn't happening.

This is the only Claude skill suite with systematic GEO coverage, backed by peer-reviewed academic research.

Princeton University KDD 2024 — 9 GEO Optimization Strategies (Aggarwal et al.):

Strategy AI Citation Rate Change Difficulty
Cite Sources +30–40% Low
Add Statistics +25–35% Low
Quote Experts +20–30% Medium
Fluency Optimization +15–25% Low
Simplify Language +10–20% Low
Structure Content +10–20% Low
Multi-Modal Content +15–25% High
Add Technical Terms +5–15% Medium
Keyword Stuffing ❌ −15–25% Avoid

GEO Scoring Formula (from seo-geo/SKILL.md):

GEO Score = (Citability × 0.25) + (Structure × 0.20) + (Authority × 0.20)
          + (Multi-Modal × 0.15) + (Technical × 0.20)

seo-geo capabilities:

  • AI Overview trigger condition detection
  • Perplexity / ChatGPT Search visibility analysis
  • llms.txt generation for AI crawler accessibility
  • GEO-optimized content rewrite suggestions
  • AI Overview competitor tracking

Quick Install

Option 1: OpenClaw Skill Marketplace (Recommended)

claw install seo-suite

Option 2: Manual install (copy skill files)

git clone https://github.com/leofankm/claude-seo-skill
cd claude-seo-skill

# Copy skills
cp -r skills/seo* ~/.claude/skills/

# Copy agents
cp -r agents/seo* ~/.claude/agents/

Option 3: One-line install script

curl -sSL https://raw.githubusercontent.com/leofankm/claude-seo-skill/main/install.sh | bash

Usage

What it looks like in action

SEO Skill Suite running in Claude Code — /seo audit generates an 18-item audit task checklist

Running /seo audit — Claude automatically creates and executes 18 audit tasks covering technical SEO, Schema, Sitemap, Core Web Vitals, content quality, and more.

First run (recommended sequence)

# 1. Full site health check — understand your baseline in 10 minutes
/seo audit https://yoursite.com

# 2. Keyword research — find your highest-priority targets
/seo keywords "your core topic"

# 3. Content brief — get a writer-ready brief based on real SERP data
/seo brief "target keyword"

# 4. GEO check — see your AI search visibility and fix it first
/seo geo https://your-important-page.com

Orchestrator commands

/seo audit <url>              # Full site audit (80 rules, 7 categories)
/seo keywords <topic>         # Keyword research → topic clusters → priority list
/seo brief <keyword>          # SERP-driven content brief
/seo geo <url>                # GEO / AI Overview optimization
/seo competitors <domain>     # Competitor SEO intelligence + SWOT
/seo technical <url>          # Technical SEO (8 categories)
/seo performance <url>        # Core Web Vitals analysis
/seo backlinks <domain>       # Backlink analysis + gap discovery
/seo rank <keyword>           # Rank + SERP feature tracking
/seo local <business>         # Local SEO + GBP optimization
/seo report <domain>          # Automated SEO report

Skill combos by stage

Stage Skills Best For
Starter audit + keyword-research + content-brief Individual sites, beginners
Growth + geo + technical + backlinks + rank-tracker Growing products, content sites
Full Stack All 25 skills Professional SEO teams, agencies

Real-World Scenarios

Scenario Without Suite With Suite
Keyword research Export from Ahrefs → copy to spreadsheet → manually judge intent /seo keywords "topic" → clusters + priority list, 1 step
Content brief Manually analyze top 10 competitors, 2–4 hours /seo brief "keyword" → complete brief with gap analysis, 15 min
Technical audit Screaming Frog + manual checklist /seo audit <url> → 80-rule report with fix code snippets
Check AI visibility No tool exists for this /seo geo <url> → GEO score + AI Overview triggers + rewrites
Competitor analysis Switch between 3+ tools, half a day /seo competitors <domain> → keyword gaps + SWOT + quick wins
Monthly report Manual data from GSC + GA4 + Ahrefs, 4–8 hours /seo report <domain> → auto-aggregated with insights, 1 hour

Audit Rules (80 Core Rules)

The seo-audit skill includes 80 rules across 7 categories:

Category Rules Examples
Core SEO (CS01–CS15) 15 Title tag, H1, URL structure, canonical
Performance (PF01–PF12) 12 LCP, INP, CLS, TTFB, resource compression
Links (LK01–LK12) 12 Internal link density, broken links, redirect chains
Images (IM01–IM10) 10 Alt text, compression, lazy load, format
Security (SC01–SC10) 10 HTTPS, HSTS, CSP, mixed content
AI/GEO Readiness (AI01–AI10) 10 llms.txt, Perplexity visibility, structured FAQ
Content Quality (CQ01–CQ11) 11 E-E-A-T, thin content, duplicate content

Repository Structure

claude-seo-skill/
├── README.md                    ← You are here
├── README_CN.md                 ← Chinese documentation
├── LICENSE                      ← MIT
├── CHANGELOG.md                 ← Version history
├── install.sh                   ← One-line installer
├── skills/
│   ├── seo/SKILL.md             ← Orchestrator (routes all 24 sub-skills)
│   ├── seo-audit/SKILL.md       ← 80-rule full-site audit
│   ├── seo-keyword-research/    ← Keyword research methodology
│   ├── seo-competitor-analysis/ ← Competitor intelligence framework
│   ├── seo-geo/SKILL.md         ← GEO / AI Overview optimization
│   ├── seo-local/SKILL.md       ← Local SEO + GBP
│   └── ... (25 skill directories total)
├── agents/
│   └── seo*.md                  ← 27 specialized Claude agents
└── references/
    ├── eeat-framework.md        ← E-E-A-T scoring framework
    ├── keyword-difficulty.md    ← KD scoring + industry benchmarks
    ├── cwv-thresholds.md        ← Core Web Vitals thresholds
    ├── schema-types.md          ← Schema.org type reference
    ├── backlink-metrics.md      ← Backlink quality metrics
    ├── quality-gates.md         ← Content quality gates
    ├── mcp-quality.md           ← MCP server quality standards
    ├── openapi-compliance.md    ← OpenAPI compliance reference
    └── agent-user-agents.md     ← AI crawler user agents

Platforms

Works with any Claude Code-compatible environment:

Platform Status Notes
Claude Code ✅ Full support Copy to ~/.claude/skills/
OpenClaw ✅ Full support claw install seo-suite
Cursor ✅ Full support Copy to .cursor/skills/
Kiro ✅ Full support Copy to .kiro/skills/
OpenCode ✅ Full support Copy to skills directory

Version History

Version What's New
v4.0 +seo-keyword-research, +seo-competitor-analysis, +seo-local; +80 audit rules in seo-audit; +Princeton KDD 2024 GEO research in seo-geo; +keyword-difficulty.md reference
v3.0 +seo-geo (AI Overview), +seo-agent (AEO), +seo-multiplatform, +seo-programmatic, +seo-local
v2.0 +seo-rank-tracker, +seo-monitor, +seo-report, +seo-data-tools; 9 reference files
v1.0 Core 15 skills: audit, technical, performance, content, schema, images, page, backlinks, sitemap, hreflang, competitor-pages, content-brief, plan, visual

Contributing

All 25 skill files are plain Markdown — no build step required.

  1. Fork this repo
  2. Edit any skills/*/SKILL.md or agents/*.md
  3. Open a PR with: what you changed, why, and (if possible) a test case

High-value contributions:

  • New GEO strategies with measured effectiveness data
  • New SERP feature tracking methods (AI Overview is changing fast)
  • Industry-specific SEO rule sets (e-commerce, SaaS, local, media)
  • New AI search engine coverage (Perplexity, ChatGPT Search, Gemini)

Community

Scan to join our SEO × AI practitioners community

Chinese Community English Community
WeChat QR (Chinese) WeChat QR (English)
中文交流群 English Group
SEO实践 + 技能讨论 GEO research + skill updates

Weekly in community:

  • 🔍 Real-site SEO case studies with data
  • 📊 GEO research: AI Overview rule changes
  • 🛠 Skill update announcements
  • 💬 Q&A: strategy + skill usage

Citation

If you use the GEO research data from this skill suite, please cite:

@inproceedings{aggarwal2024geo,
  title     = {GEO: Generative Engine Optimization},
  author    = {Aggarwal, Pranjal and Mündler, Niels and others},
  booktitle = {Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining},
  year      = {2024},
  publisher = {ACM}
}

License

MIT © OpenClaw

Use freely. Contribute back. Build great SEO workflows.


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25 Claude skills for complete SEO automation: keyword research, content, technical audit, GEO/AI Overview, backlinks, rank tracking

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