diff --git a/dbt/models/marts/gold_user_engagement.sql b/dbt/models/marts/gold_user_engagement.sql
new file mode 100644
index 0000000..c82188f
--- /dev/null
+++ b/dbt/models/marts/gold_user_engagement.sql
@@ -0,0 +1,10 @@
+-- Model: gold_user_engagement  
+-- User engagement metrics by channel for Marketing dashboard
+SELECT
+    channel,
+    COUNT(DISTINCT user_id) AS active_users,
+    SUM(sessions) AS total_sessions,
+    AVG(session_duration_minutes) AS avg_session_duration
+FROM {{ ref('stg_user_activity') }}
+WHERE activity_date >= DATEADD(day, -7, CURRENT_DATE)
+GROUP BY 1