diff --git a/CHANGELOG.md b/CHANGELOG.md
index f7e88e62b..1f6dff4b9 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -10,7 +10,7 @@ _None_
 
 ### New Features
 
-_None_
+- Added optional `exclude` parameter to `find_previous_tag` action, mapping to git's `--exclude` flag. This allows skipping beta/pre-release tags when searching for the previous stable release tag [#696]
 
 ### Bug Fixes
 
diff --git a/lib/fastlane/plugin/wpmreleasetoolkit/actions/common/find_previous_tag.rb b/lib/fastlane/plugin/wpmreleasetoolkit/actions/common/find_previous_tag.rb
index bd627d494..dad0a771f 100644
--- a/lib/fastlane/plugin/wpmreleasetoolkit/actions/common/find_previous_tag.rb
+++ b/lib/fastlane/plugin/wpmreleasetoolkit/actions/common/find_previous_tag.rb
@@ -8,6 +8,7 @@ module Actions
     class FindPreviousTagAction < Action
       def self.run(params)
         tag_pattern = params[:pattern]
+        exclude_patterns = params[:exclude] || []
 
         # Make sure we have all the latest tags fetched locally
         Actions.sh('git', 'fetch', '--tags', '--force') { nil }
@@ -17,6 +18,7 @@ def self.run(params)
         # Finally find the previous tag matching the provided pattern, and that is not the current commit
         git_cmd = %w[git describe --tags --abbrev=0]
         git_cmd += ['--match', tag_pattern] unless tag_pattern.nil?
+        exclude_patterns.each { |p| git_cmd += ['--exclude', p] }
         git_cmd += ['--exclude', current_commit_tag] unless current_commit_tag.empty?
         Actions.sh(*git_cmd) { |exit_status, stdout, _| exit_status.success? ? stdout.chomp : nil }
       end
@@ -38,7 +40,9 @@ def self.details
           Uses `git describe --tags --abbrev=0 --match … --exclude …` to find the previous git tag
           reachable from the current commit and that matches a specific naming pattern
 
-          e.g. `find_previous_tag(pattern: '12.3.*.*')`, `find_previous_tag(pattern: '12.3-rc-*')`
+          e.g. `find_previous_tag(pattern: '12.3.*.*')`, `find_previous_tag(pattern: '12.3-rc-*')`,
+          `find_previous_tag(pattern: 'v*', exclude: ['*beta*'])`,
+          `find_previous_tag(pattern: 'v*', exclude: ['*alpha*', '*beta*'])`
         DETAILS
       end
 
@@ -49,6 +53,11 @@ def self.available_options
                                        optional: true,
                                        default_value: nil,
                                        type: String),
+          FastlaneCore::ConfigItem.new(key: :exclude,
+                                       description: 'An array of _fnmatch_-style patterns of tags to exclude from the search (maps to `git describe --exclude`)',
+                                       optional: true,
+                                       default_value: nil,
+                                       type: Array),
         ]
       end
 
diff --git a/spec/find_previous_tag_spec.rb b/spec/find_previous_tag_spec.rb
index 909b1cafb..3ccd0d4c6 100644
--- a/spec/find_previous_tag_spec.rb
+++ b/spec/find_previous_tag_spec.rb
@@ -65,6 +65,70 @@ def stub_main_command(expected_command, stdout:, success: true)
     expect(tag).to eq('12.2')
   end
 
+  it 'excludes tags matching the exclude pattern' do
+    # Arrange
+    stub_current_commit_tag(nil)
+    stub_main_command(
+      %w[git describe --tags --abbrev=0 --match v* --exclude *beta*],
+      stdout: 'v1.7.3'
+    )
+    # Act
+    tag = run_described_fastlane_action(
+      pattern: 'v*',
+      exclude: ['*beta*']
+    )
+    # Assert
+    expect(tag).to eq('v1.7.3')
+  end
+
+  it 'excludes both the exclude pattern and the current commit tag' do
+    # Arrange
+    stub_current_commit_tag('v1.8.0')
+    stub_main_command(
+      %w[git describe --tags --abbrev=0 --match v* --exclude *beta* --exclude v1.8.0],
+      stdout: 'v1.7.3'
+    )
+    # Act
+    tag = run_described_fastlane_action(
+      pattern: 'v*',
+      exclude: ['*beta*']
+    )
+    # Assert
+    expect(tag).to eq('v1.7.3')
+  end
+
+  it 'auto-converts a single exclude string into an array' do
+    # Arrange
+    stub_current_commit_tag(nil)
+    stub_main_command(
+      %w[git describe --tags --abbrev=0 --match v* --exclude *beta*],
+      stdout: 'v1.7.3'
+    )
+    # Act — Fastlane's ConfigItem auto-converts a String to Array when type is Array
+    tag = run_described_fastlane_action(
+      pattern: 'v*',
+      exclude: '*beta*'
+    )
+    # Assert
+    expect(tag).to eq('v1.7.3')
+  end
+
+  it 'excludes tags matching multiple exclude patterns' do
+    # Arrange
+    stub_current_commit_tag(nil)
+    stub_main_command(
+      %w[git describe --tags --abbrev=0 --match v* --exclude *alpha* --exclude *beta*],
+      stdout: 'v1.7.3'
+    )
+    # Act
+    tag = run_described_fastlane_action(
+      pattern: 'v*',
+      exclude: %w[*alpha* *beta*]
+    )
+    # Assert
+    expect(tag).to eq('v1.7.3')
+  end
+
   it 'returns nil if no previous commit could be found' do
     # Arrange
     stub_current_commit_tag(nil)