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UTM Parameters tracking

Important

This feature is supported in the td-js-sdk v4.4.0

Allow marketers to track performance across email and landing pages to measure engagement, conversion, and revenue attribution effectively.

The following UTM parameters will be tracked automatically:

  • utm_id
  • utm_medium
  • utm_source_platform
  • utm_source
  • utm_campaign
  • utm_marketing_tactic

How does it work?

When a webpage is loaded with the UTM parameters, our JS SDK will collect these parameters automatically and add them to the $global table, as the result the parameters will be sent along with tracking requests, such as pageviews, tracking event…