Marketing

[pana-cc]

What we can do to establish the testdeck in place of mocha-typescript and boost adoption in general. Here are some ideas, we can split them into sub-issues if we decide to pursue them.

• Design Logo
• Update the mocha wiki, this is an awesome traction channel, it is the only place where I've added a link to mocha-typescript
• Build a site, mocha-typescript.org was somewhat ok, run google analytics
  • Do we need anything more than GitHub pages?
• Other traction channels? Read Traction
• Life presence, organize local communities, talk
• Content marketing? Read The Story Engine
  • Content Strategy
  • Content Calendar
    • Blog Idea: Success story moving mocha-typescript to testdeck, how global state moved to class encapsulation allowing more granular code reuse and testing.
  • Leads
  • WTF do we do with emails?
  • Can we even produce content?
• Write a blog (in GitHub pages) about the mocha/jest jasmine, post it in some social groups, reddit, etc. make some noise
• Notify all contributors about all that happened, maybe contributors will be more engage and give it a spin, catch bugs etc.

A-Social Media

• Twitter? bad reputation? fake news? i would not venture that road myself
• Facebook? bad reputation, wouldn't go for that

Collecting Money

• Decide if we will actually accept "money", if we do
  • Nurture contributions by sending swag
  • Patreon for collecting money for financing the effort (domain costs, ???)
  • Add "Backers", list contributors and individuals sponsors.
  • Add "Sponsors", cross link this with sponsor company pages and logos.
• Consider designing swag for Patreon/franchise:
  • Stickies
  • T-shirts

Spending Money

• Register testdeck.org domain and keep it alive
• Instead of github pages purchase a VM for hosting testdeck.org in case that we want more than just static pages (see contabo.de for rather inexpensive yet powerful machines, I am also using their services and they are great, both support wise and performance wise)
• Pay "influencers" for blog posts
  I would say nay to this

Quid Pro Quo

• Use existing channels (heise.de, others?) for marketing purposes and offer them time limited free marketing slots on testdeck.org
• Seek out YouTubers who are willing to review this and in exchange link to their feeds in our documentation.
  Considering jest/jasmine they will get a lot of attention, hell, yeah, they would even pay us ⚡️

[silkentrance]

For testdeck/jest we should try to get into the loop by contacting these projects

• https://github.com/kulshekhar/ts-jest
• https://jestjs.io/docs/en/getting-started.html#using-typescript

[silkentrance]

For the karma support, we should try to get into the loop by contacting these projects

• https://www.npmjs.com/package/karma-typescript
• https://github.com/karma-runner/karma-mocha
• https://github.com/karma-runner/karma-jasmine (for a future testdeck/jasmine)

testdeck/jest in combination with karma is still somewhat complicated

• How to use jest on karma? jestjs/jest#1643

[silkentrance]

For a future testdeck/jasmine, we should try to get into the loop by contacting these projects

• https://github.com/jasmine/jasmine

[silkentrance]

let's move this to the organisation level...

[silkentrance]

Some ideas on unique selling points for testdeck

• ease of migration between test frameworks
  (can be as simple as replacing the @testdeck/xxx dependency)

[silkentrance]

Will move this to top level as it encompasses all testdeck marketing activities.

this is not how github works... sigh