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<div id="text"> <h1>Facing the ethical controversies of programmers</h1>
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    <h2>Theoretical framework</h2>
    <p class="inicioparagrafo"><span class="redtext1">Andrea Rosales Climent</span> analyses various cultural products within a theoretical framework concerning these perspectives: unfair
      practices, practices against user interest, hidden information, illegitimate manipulative personalization, the exploitation of users’
      vulnerability, the right to equal treatment and the right to be treated with dignity.</p>
      <p class="inicioparagrafo">The expert analyses the imaginaries about automation and algorithmic systems in two cultural products. Automation imaginaries are already
      embroidered in culture. Writers, journalists and documentalists contribute to the construction of the related imaginaries and, at the same time,
      embed the imaginaries of the society in their products. I particularly analyse two best-seller books:</p>

<ul class="listimages1">
    <li class="book1">Uncanny Valley, by <span class="redtext1">Anna Wiener</span></li>
    <li class="book1">Quality Land, by <span class="redtext1">Marc-Uwe Kling</span></li>
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<p class="inicioparagrafo">Uncanny Valley shows the techno-optimism of most tech workers who are not aware or are not interested in being aware,
     of the potential social implications of the technologies they develop. The author shows how tech culture contributes to creating this believer
      team, where employees are <q>Down for the cause</q> of the project, and any critical view is disregarded. In the book <span class="redtext1"> Wiener </span> shares her memoirs as a misfit
      employed of the <span class="bold1"> Silicon Valley </span>. A privileged standpoint to observe the culture of the tech companies in the <span class="bold1"> Silicon Valley </span>.</p>
      <p class="inicioparagrafo">Throughout the book, the author reflects on the moral implications of data collection and manipulation among technology companies:</p>

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   <p> Silicon Valley might have promoted a style of individualism, but scale bred homogeneity </p>
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<p class="inicioparagrafo">The tech culture in <span class="bold1"> Silicon Valley </span> is very much part of the worker’s imagery. <span class="redtext1"> Rosales </span> pointed out that
   most tech workers are not interested in dealing with data ethics problems and are totally into the techno-optimistic approach.
   This means that there is a general belief among workers that technological developments will do more good for humanity than harm,
   that the solution to people’s problems lies in technological innovation, and
   that they are actually the ones solving these problems.</p>

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  <figcaption>Image by Tech Leaders Emerging on YouTube.com</figcaption>
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   <h2>References</h2>
   <p><span class="redtext1">Guerrero-Solé, F., Suárez-Gonzalo, S., Rovira, C., & Codina, L. </span> <span class="bold1">(2020)</span>. </p>
   <p class="border1" lang="es">Medios sociales, colapso del contexto y futuro del populismo de datos. Profesional de la información </p>
   <p> <span class="redtext1">Suárez-Gonzalo, S. </span>  <span class="bold1">(2019)</span>.</p>
   <p class="border1" lang="es">Personal data are political. A feminist view on privacy and big data. Recerca. Revista de Pensament i Anàlisi, 24(2), 173-192. </p>
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         <p>Extracted from <span class="bold1"> IN3 </span> Blog. The complete original can be found at: <a href= "https://blogs.uoc.edu/in3/the-effects-of-mass-surveillance/">The effects of
           mass surveillance</a></p>
         <p lang="es">Reto 2 realizado por : pon tu nombre</p>
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