jargone/test.html at master · rooreynolds/jargone · GitHub

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<!doctype html>
<html>
<head>
	<meta charset="utf-8">
	<style type="text/css">
		  body {
		  	font-family: Georgia;
		  	border: solid green 3px;
		  }
	</style>
</head>
<body>

<p>Lorem ipsum i.e. e.g. dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.</p>
<p>Sed ut pledge perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis key et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia synergy consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam , quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum synergies iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum</p>
<p>At vero eos et accusamus et iusto odio dignissimos ducimus empowered and empowering communities qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt leveraging in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum advancing a theory quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis leveraged voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic driving out the issues tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. This one is a real example of low hanging fruit.</p>
<p>This is <a href="test.html">a key link</a> while this is some key text. Hmmm.</p>
<p>Have you shared the learnings from the recent research?</p>
<ul>
<li>Synergy</li>
<li>Profit</li>
</ul>

<h2>FAQ</h2>
<p>Only joking. We don't really need an FAQ.</p>

<p>Use plain English – don’t use complicated or long words when easy or short ones will do – use ‘buy’ instead of ‘purchase’, ‘help’ instead of ‘assist’, ‘about’ instead of ‘approximately’ and ‘like’ instead of ‘such as’.</p>

<ul>
<li>agenda (unless it is for a meeting)</li>
<li>advancing</li>
<li>collaborate (use ‘working with’)</li>
<li>combating</li>
<li>countering</li>
<li>deliver (pizzas, post and services are delivered – not abstract concepts like ‘improvements’ or ‘priorities’)</li>
<li>dialogue (we speak to people)</li>
<li>disincentivise</li>
<li>drive out (unless it is cattle)</li>
<li>empower</li>
<li>facilitate (instead, say something specific about how you are helping)</li>
<li>focusing</li>
<li>foster (unless it is children)</li>
<li>impact (as a verb)</li>
<li>initiate</li>
<li>key (unless it unlocks something. A subject/thing isn't ‘key’ – it's probably ‘important’)</li>
<li>land (as a verb. Only use if you are talking about aircraft)</li>
<li>leverage (unless in the financial sense)</li>
<li>liaise</li>
<li>overarching</li>
<li>promote (unless you are talking about an ad campaign or something)</li>
<li>robust</li>
<li>slimming down (weight-loss is slimming down. Everything else is probably removing x amount of paperwork etc)</li>
<li>streamline</li>
<li>strengthening (unless it is strengthening bridges or other structures)</li>
<li>tackling (unless it is rugby, football, some other sport)</li>
<li>transforming (what are you actually doing to change it)</li>
<li>utilise</li>
</ul>


<h3>Extracts from <i>Politics and the English Language</i>, George Orwell Horizon, April 1946</h3>
<p>This mixture of vagueness and sheer incompetence is the most marked characteristic of modern English prose, and especially of any kind of political writing. As soon as certain topics are raised, the concrete melts into the abstract and no one seems able to think of turns of speech that are not hackneyed: prose consists less and less of words chosen for the sake of their meaning, and more and more of phrases tacked together like the sections of a prefabricated hen-house. I list below, with notes and examples, various of the tricks by means of which the work of prose-construction is habitually dodged: Dying metaphors. A newly-invented metaphor assists thought by evoking a visual image, while on the other hand a metaphor which is technically “dead” (e.g., iron resolution) has in effect reverted to being an ordinary word and can generally be used without loss of vividness. But in between these two classes there is a huge dump of worn-out metaphors which have lost all evocative power and are merely used because they save people the trouble of inventing phrases for themselves. Examples are: Ring the changes on, take up the cudgels for, toe the line, ride roughshod over, stand shoulder to shoulder with, play into the hands of, an axe to grind, grist to the mill, fishing in troubled waters, on the order of the day, Achilles’ heel, swan song, hotbed. Many of these are used without knowledge of their meaning (what is a “rift,” for instance?), and incompatible metaphors are frequently mixed, a sure sign that the writer is not interested in what he is saying. Some metaphors now current have been twisted out of their original meaning without those who use them even being aware of the fact. For example, toe the line is sometimes written tow the line.<br/>
...<br/>
In addition, the passive voice is wherever possible used in preference to the active, and noun constructions are used instead of gerunds (by examination of instead of by examining). The range of verbs is further cut down by means of the -ize and de- formations, and banal statements are given an appearance of profundity by means of the not un-formation. Simple conjunctions and prepositions are replaced by such phrases as with respect to, having regard to, the fact that, by dint of, in view of, in the interests of, on the hypothesis that; and the ends of sentences are saved from anti-climax by such resounding commonplaces as greatly to be desired.<br/>
...<br/>
The political dialects to be found in pamphlets, leading articles, manifestoes, White Papers and the speeches of under-secretaries do, of course, vary from party to party, but they are all alike in that one almost never finds in them a fresh, vivid, home-made turn of speech. When one watches some tired hack on the platform mechanically repeating the familiar phrases—bestial atrocities, iron heel, bloodstained tyranny, free peoples of the world, stand shoulder to shoulder—one often has a curious feeling that one is not watching a live human being but some kind of dummy: a feeling which suddenly becomes stronger at moments when the light catches the speaker’s spectacles and turns them into blank discs which seem to have no eyes behind them. And this is not altogether fanciful. A speaker who uses that kind of phraseology has gone some distance towards turning himself into a machine. The appropriate noises are coming out of his larynx, but his brain is not involved as it would be if he were choosing his words for himself.<br/>
...<br/>
The debased language that I have been discussing is in some ways very convenient. Phrases like a not unjustifiable assumption, leaves much to be desired, would serve no good purpose, a consideration which we should do well to bear in mind, are a continuous temptation, a packet of aspirins always at one’s elbow. Look back through this essay, and for certain you will find that I have again and again committed the very faults I am protesting against<br/>
...<br/>
One can cure oneself of the not un- formation by memorizing this sentence: A not unblack dog was chasing a not unsmall rabbit across a not ungreen field.</p>
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</body>
</html>