diff --git a/server/controllers/handleCheckIn.ts b/server/controllers/handleCheckIn.ts
index c33f1ea..c8b8e5f 100644
--- a/server/controllers/handleCheckIn.ts
+++ b/server/controllers/handleCheckIn.ts
@@ -33,6 +33,13 @@ export const handleCheckIn = async (req: Request, res: Response) => {
     let newOverallTally = overallTally,
       newImageSrc = imageSrc;
 
+    const analytics: { analyticName: string; uniqueKey?: string }[] = [
+      {
+        analyticName: "completions",
+        uniqueKey: profileId,
+      },
+    ];
+
     if (todayEntry.users[profileId]) {
       //if users is in date mapping (already checked in), return already checked in json message
       await visitor
@@ -66,6 +73,12 @@ export const handleCheckIn = async (req: Request, res: Response) => {
       //adding 1 to overall tally
       newOverallTally = overallTally + 1;
 
+      if (newOverallTally === goal) {
+        analytics.push({
+          analyticName: "goal_reached",
+        });
+      }
+
       //using updateWebImageLayers to update the image layer
       const stage = getStage(newOverallTally, goal);
       newImageSrc = getImageSrc(stage);
@@ -79,7 +92,7 @@ export const handleCheckIn = async (req: Request, res: Response) => {
         imageSrc: newImageSrc,
       };
 
-      await droppedAsset.updateDataObject(updates);
+      await droppedAsset.updateDataObject(updates, { analytics });
 
       //firing toast for successful check in
       visitor
diff --git a/server/controllers/handleGetGameState.ts b/server/controllers/handleGetGameState.ts
index c42493c..340e2d5 100644
--- a/server/controllers/handleGetGameState.ts
+++ b/server/controllers/handleGetGameState.ts
@@ -7,7 +7,7 @@ import { VisitorInterface } from "@rtsdk/topia";
 export const handleGetGameState = async (req: Request, res: Response) => {
   try {
     const credentials = getCredentials(req.query);
-    const { visitorId, urlSlug } = credentials;
+    const { profileId, visitorId, urlSlug } = credentials;
 
     const droppedAsset: IDroppedAsset = await getDroppedAsset(credentials);
 
@@ -15,6 +15,13 @@ export const handleGetGameState = async (req: Request, res: Response) => {
 
     const visitor: VisitorInterface = await Visitor.get(visitorId, urlSlug, { credentials });
 
+    visitor.updateDataObject(
+      {},
+      {
+        analytics: [{ analyticName: "starts", uniqueKey: profileId }],
+      },
+    );
+
     return res.json({
       success: true,
       message: "Received check in info successfully!",
diff --git a/server/controllers/handleUpdateGoal.ts b/server/controllers/handleUpdateGoal.ts
index aee156c..26cb7e8 100644
--- a/server/controllers/handleUpdateGoal.ts
+++ b/server/controllers/handleUpdateGoal.ts
@@ -5,6 +5,7 @@ import { IDroppedAsset } from "../types/DroppedAssetInterface.js";
 export const handleUpdateGoal = async (req: Request, res: Response) => {
   try {
     const credentials = getCredentials(req.query);
+    const { profileId } = credentials;
 
     const droppedAsset: IDroppedAsset = await getDroppedAsset(credentials);
 
@@ -12,7 +13,17 @@ export const handleUpdateGoal = async (req: Request, res: Response) => {
 
     const newGoal = parseInt(req.body.goal as string);
 
-    await droppedAsset.updateDataObject({ goal: newGoal });
+    await droppedAsset.updateDataObject(
+      { goal: newGoal },
+      {
+        analytics: [
+          {
+            analyticName: "new_configurations",
+            uniqueKey: profileId,
+          },
+        ],
+      },
+    );
 
     const stage = getStage(overallTally || 0, newGoal);
     const newImageSrc = getImageSrc(stage);