[Landing MVP] Task 7: Set up analytics and conversion tracking

[mbeacom]

Description

Implement comprehensive analytics, conversion tracking, and performance monitoring.

Subtasks

• 7.1 Implement Google Analytics 4 integration

  • Configure GA4 with privacy-compliant tracking
  • Set up custom events for CTA clicks and conversions
  • Implement conversion funnel tracking
  • Requirements: 7.1, 7.2, 7.3, 7.6

• 7.2 Add performance monitoring and error tracking

  • Integrate Core Web Vitals monitoring
  • Set up error tracking with Sentry or similar service
  • Implement user session recording for optimization
  • Requirements: 7.4, 7.5, 8.1

• 7.3 Write analytics tests

  • Test event firing and tracking functionality
  • Verify privacy compliance and consent mechanisms
  • Requirements: 7.1, 7.6

Acceptance Criteria

• GA4 configured with privacy compliance
• Custom events tracking CTAs and conversions
• Core Web Vitals monitoring active
• Error tracking configured
• Session recording implemented
• Tests verify tracking functionality
• Privacy/consent mechanisms working

Related Requirements

7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 8.1