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<!DOCTYPE html>
<html lang="en-US" class="no-js scheme_default">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
<meta name="format-detection" content="telephone=no">
<title>Brand Assets</title>
<meta name='robots' content='max-image-preview:large' />
<script defer data-domain="archethic.net" src="https://plausible.io/js/plausible.js"></script>
<meta property="og:url" content="/ " />
<meta property="og:title" content="Archethic Brand" />
<meta property="og:description" content="" />
<meta property="og:type" content="article" />
<link rel="preload" href="/assets/css/inline-css1.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/inline-css1.css">
</noscript>
<script async type='text/javascript' src='/assets/js/video-min.js'>
</script>
<link rel="preload" href="/assets/css/trx_addons_icons-embedded.css" as="style"
onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/trx_addons_icons-embedded.css">
</noscript>
<link rel="preload" href="/assets/css/trx_addons.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/trx_addons.css">
</noscript>
<link rel="preload" href="/assets/css/techupdate.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/techupdate.css">
</noscript>
<link rel="preload" href="/assets/css/trx_addons.animation.css" as="style"
onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/trx_addons.animation.css">
</noscript>
<link rel="preload" href="/assets/css/disclaimer.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/disclaimer.css">
</noscript>
<link rel="preload" href="/assets/css/frontend.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/frontend.min.css">
</noscript>
<link rel="preload" href="https://fonts.googleapis.com/css?family=Muli:300,400,600,700&subset=latin,latin-ext"
as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet"
href="https://fonts.googleapis.com/css?family=Muli:300,400,600,700&subset=latin,latin-ext">
</noscript>
<link rel="preload" href="/assets/css/inline-css2.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/inline-css2.css">
</noscript>
<link property="stylesheet" rel='stylesheet' id='js_composer_front-css'
href='/assets/css/js_composer.min.css?ver=6.7.0' type='text/css' />
<link rel="preload" href="/assets/css/fontello-embedded.css" as="style"
onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/fontello-embedded.css">
</noscript>
<link rel="preload" href="/assets/css/style.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/style.css">
</noscript>
<link rel="preload" href="/assets/css/__colors.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/__colors.css">
</noscript>
<link rel="preload" href="/assets/css/trx_addons.responsive.css" as="style"
onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/trx_addons.responsive.css">
</noscript>
<link rel="preload" href="/assets/css/responsive.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/responsive.css">
</noscript>
<script type='text/javascript' src='/assets/js/jquery.min.js?ver=3.6.0' id='jquery-core-js'></script>
<script async type='text/javascript' src='/assets/js/jquery-migrate.min.js?ver=3.3.2' id='jquery-migrate-js'>
</script>
<script async type='text/javascript' src='/assets/js/babel-polyfill-min.js?ver=2.13.4' id='babel-polyfill-js'>
</script>
<script async type='text/javascript' src='/assets/js/give-min.js?ver=2.13.4' id='give-js'>
</script>
<link rel="canonical" href="/" />
<link rel='shortlink' href='/' />
<link rel="preload" href="/assets/css/live-values.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/live-values.css">
</noscript>
<link rel="preload" href="/assets/css/nav.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/nav.css">
</noscript>
<link rel="stylesheet" href="/assets/css/lab_updates.css">
<link rel="stylesheet" href="/assets/css/brand.css">
<script async type="text/javascript" src="/assets/js/live-values-min.js"></script>
<link rel="icon" href="assets/logo/favicon.png" sizes="192x192" />
<link rel="apple-touch-icon" href="assets/logo/favicon.png" />
<meta name="msapplication-TileImage" content="/favicon.png" />
<link rel="preload" href="/assets/css/inline-css3.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
<noscript>
<link rel="stylesheet" href="/assets/css/inline-css3.css">
</noscript>
<noscript>
<style>
.wpb_animate_when_almost_visible {
opacity: 1;
}
</style>
</noscript>
<script async src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.8.0/gsap.min.js"></script>
</head>
<body
class="home page-template-default page page-id-2 wp-custom-logo frontpage body_tag scheme_default Developers_mode_front body_style_wide is_stream Developers_style_excerpt sidebar_hide expand_content remove_margins trx_addons_present header_type_custom header_style_header-custom-5 header_position_over menu_style_top no_layout wpb-js-composer js-comp-ver-6.7.0 vc_responsive elementor-default elementor-kit-1748 elementor-page elementor-page-2">
<div class="body_wrap">
<header
class="top_panel top_panel_custom top_panel_custom_5 top_panel_custom_header-default with_bg_image hoverex_inline_834547146">
<div
class="vc_row wpb_row vc_row-fluid sc_layouts_row sc_layouts_row_type_compact sc_layouts_row_fixed sc_layouts_hide_on_mobile">
<div class="wpb_column vc_column_container vc_col-sm-2 sc_layouts_column_icons_position_left">
<div class="vc_column-inner">
<div class="wpb_wrapper">
<div class="sc_layouts_item">
<a href="#" id="sc_layouts_logo_1664803122" class="">
<img class="logo_image" src="/assets/logo/ArchethicPublicBlockchain-Gradient.svg"
alt="Archethic" width="250" id="navbar-icon" style="margin-top: 10px;"></a>
<!-- /.sc_layouts_logo -->
</div>
</div>
</div>
</div>
</div>
<div
class="vc_row wpb_row vc_row-fluid vc_row-o-equal-height vc_row-o-content-middle vc_row-flex sc_layouts_row sc_layouts_row_type_compact sc_layouts_row_fixed sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet ">
<div
class="wpb_column vc_column_container vc_col-sm-4 vc_col-xs-4 sc_layouts_column sc_layouts_column_align_left sc_layouts_column_icons_position_left">
<div class="vc_column-inner">
<div class="wpb_wrapper">
<div class="sc_layouts_item">
<a href="#" id="sc_layouts_logo_1729975134" class=""><img class="logo_image"
src="/assets/logo/ArchethicPublicBlockchain-Gradient.svg" alt="Archethic"
width="175" height="37"></a>
<!-- /.sc_layouts_logo -->
</div>
</div>
</div>
</div>
</div>
</header>
<div class="page_content_wrap">
<div class="content_wrap">
<div class="content">
<article id="post-2"
class="post_item_single post_type_page post-2 page type-page status-publish hentry">
<div class="post_content entry-content">
</div>
<div class="vc_row-full-width vc_clearfix"></div>
<div id="Ecosystem" data-vc-full-width="true" data-vc-full-width-init="false"
class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_row-has-fill hide_bg_image_on_mobile">
<div
class="wpb_column vc_column_container vc_col-sm-12 sc_layouts_column_icons_position_left">
<div class="vc_column-inner">
<div class="wpb_wrapper">
<div class="vc_empty_space hide_on_mobile" style="height: 1em"><span
class="vc_empty_space_inner"></span></div>
<div class="vc_empty_space hide_on_desktop hide_on_notebook hide_on_mobile"
style="height: 2em"><span class="vc_empty_space_inner"></span></div>
<div class="vc_empty_space hide_on_tablet hide_on_mobile" style="height: 4em">
<span class="vc_empty_space_inner"></span>
</div>
</div>
</div>
</div>
<div data-vc-full-width="true" data-vc-full-width-init="false"
class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_row-has-fill hide_bg_image_on_mobile">
<div
class="wpb_column vc_column_container vc_col-sm-12 sc_layouts_column_icons_position_left">
<div class="vc_empty_space hide_on_desktop hide_on_notebook" style="height: 0.8em">
<span class="vc_empty_space_inner"></span>
</div>
<div class="vc_column-inner top-wrapper">
<div class="wpb_wrapper">
<div id="sc_title_1175296819"
class="sc_title color_style_default sc_title_default">
<h1
class="sc_item_title sc_title_title sc_align_center sc_item_title_tag c_item_title sc_item_title_style_accent ">
Brand Assets</h1>
</div>
<!-- /.sc_title -->
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div id="sc_content_484349000"
class="sc_content color_style_default sc_content_default sc_content_width_50p sc_float_center sc_align_center">
<div class="sc_content_container">
<div class="wpb_text_column wpb_content_element ">
<div class="wpb_wrapper">
<p style="color: rgba(255, 255, 255, 0.651)">Welcome to
Archethic Brand Assets, Press & Media page</p>
</div>
</div>
</div>
</div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<!-- Bordered Gradient -->
<div
class="dropdown-container dropdown-gradient remove-desktop sc_float_center">
<div class="dropdown-toggle click-dropdown">
<h4
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
On this page</h4>
</div>
<div class="dropdown-menu">
<ul>
<li><a href="#Logos">Logos</a></li>
<li><a href="#Colors">Colors</a></li>
<li><a href="#Fonts">Fonts</a></li>
<li><a href="#Brand-Voice">Brand Voice</a></li>
<li><a href="#Brand-Story">Brand Story</a></li>
</ul>
</div>
</div>
<div id="Logos">
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div id="sc_title_718902934"
class="sc_title color_style_default sc_title_accent">
<h3
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Logos</h3>
</div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div
style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div>
<p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">
Archethic
Public Blockchain Logo</p>
<img src="/assets/logo/ArchethicPublicBlockchain-Gradient.svg"
alt="Archethic" width="500px"
style="margin-right: 40px; margin-bottom: 20px;">
<br>
<div class="sc_button color_style_default sc_button_bordered sc_button_size_normal sc_button_icon_left button_transparent"
style="margin-bottom: 20px; margin-top: 10px;"
onclick="downloadImage('/assets/logo/ArchethicPublicBlockchain-Gradient.svg', 'Archethic-Public-Blockchain-Gradient.svg')">
<span class="sc_button_text"><span class="sc_button_title">Download
Gradient Logo</span></span>
</div>
<div id="sc_button_145826105"
class="sc_button color_style_default sc_button_bordered sc_button_size_normal sc_button_icon_left button_transparent align-button-left-mobile"
style="margin-bottom: 20px;margin-top: 10px;"
onclick="downloadImage('/assets/logo/ArchethicPublicBlockchain-White.svg', 'Archethic-Public-Blockchain-White.svg')">
<span class="sc_button_text"><span class="sc_button_title">Download
White Logo</span></span>
</div>
<div id="sc_button_145826105"
class="sc_button color_style_default sc_button_bordered sc_button_size_normal sc_button_icon_left button_transparent align-button-left-mobile"
style="margin-right: 40px; margin-bottom: 20px; margin-top: 10px;"
onclick="downloadImage('/assets/logo/ArchethicPublicBlockchain-Black.svg', 'Archethic-Public-Blockchain-Black.svg')">
<span class="sc_button_text"><span class="sc_button_title">Download
Black Logo</span></span>
</div>
<div
style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div>
<!-- <p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">Archethic Public Blockchain
White & Black Logo</p>
<img src="/assets/logo/ArchethicPublicBlockchain-White.svg" alt="Archethic" width="500px"
style="margin-right: 40px; margin-bottom: 20px;">
<br>
<div
style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div> -->
<!-- <p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">AEWeb Logo
</p>
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Archethic Foundation Logo
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alt="Archethic" style="margin-right: 40px; margin-bottom: 20px;">
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Archethic
Technologies Logo</p>
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alt="Archethic" width="500px"
style="margin-right: 40px; margin-bottom: 20px;">
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<!-- <p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">Archethic
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Archethic
Lab Logo</p>
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width="400px" style="margin-right: 40px; margin-bottom: 20px;">
<br>
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<!-- <p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">Archethic
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style="margin-right: 40px; margin-bottom: 20px;">
<br>
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style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div> -->
<p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">
Archethic Logo</p>
<img src="/assets/logo/ArchethicLogo-Gradient.svg" alt="Archethic"
width="160px" style="margin-right: 40px; margin-bottom: 20px;">
<br>
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<!-- <p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">Archethic White & Black Logo</p>
<img src="/assets/logo/ArchethicLogo-White.svg" alt="Archethic" width="160px"
style="margin-right: 40px; margin-bottom: 20px;">
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style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div> -->
<p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">
Archethic Logo Alone
</p>
<img src="assets/logo/ArchethicLogoalone-Gradient.svg" width="70px"
alt="Archethic" style="margin-right: 40px; margin-bottom: 20px;">
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<div id="Colors">
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div id="sc_title_718902934"
class="sc_title color_style_default sc_title_accent">
<h3
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Colors</h3>
</div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div
style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div class="color-item">
<img src="assets/img/00A4DB100X100.png" alt="Archethic"
style="margin-right: 40px; margin-bottom: 20px;">
<p style="color: #fff;">#00A4DB</p>
</div>
<div class="color-item">
<img src="assets/img/CC00FF100X100.png" alt="Archethic"
style="margin-right: 40px; margin-bottom: 20px;">
<p style="color: #fff;">#CC00FF</p>
</div>
<img src="assets/img/gradient100x100.png" alt="Archethic"
style="margin-right: 40px; margin-bottom: 20px;">
</div>
<div id="Fonts">
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div id="sc_title_718902934"
class="sc_title color_style_default sc_title_accent">
<h3
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Fonts</h3>
</div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div
style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div>
<p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">Font
Lato
</p>
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class="sc_button color_style_default sc_button_bordered sc_button_size_normal sc_button_icon_left button_transparent"
style="margin-right: 40px; margin-bottom: 20px;"
onclick="downloadImage('assets/fonts/FontLato.zip', 'Font Lato.zip')">
<span class="sc_button_text"><span class="sc_button_title">Download
Zip</span></span>
</div>
<div
style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div>
<p style="margin-bottom: 20px; color: rgba(255, 255, 255, 0.651)">Font
Equinox</p>
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class="sc_button color_style_default sc_button_bordered sc_button_size_normal sc_button_icon_left button_transparent"
style="margin-right: 40px; margin-bottom: 20px;"
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<span class="sc_button_text"><span class="sc_button_title">Download
Zip</span></span>
</div>
</div>
<div id="Brand-Voice">
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class="vc_empty_space_inner"></span></div>
<div id="sc_title_718902934"
class="sc_title color_style_default sc_title_accent">
<h3
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Brand Voice</h3>
</div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div
style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<h4
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Tone</h4>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<ul style="color: rgba(255, 255, 255, 0.651)">
<li>Simple, easy to understand vocabulary</li>
<li>Transparent state of communication</li>
<li>Confident Claims and Data Points</li>
<li>Keep Balance of use cases + announcements + features while
communicating</li>
</ul>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<h4
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Best Practices:</h4>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<ul>
<li>
<h5
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Archethic</h5>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<ul style="color: rgba(255, 255, 255, 0.651)">
<li>Use Archethic (as written) across all communication</li>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<li>Incorrect usage:</li>
<ul>
<li>ARCHEthic</li>
<li>ArchEthic</li>
<li>ARCHETHIC</li>
</ul>
</ul>
</li>
<li>
<h5
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
MainNet/TestNet</h5>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<ul style="color: rgba(255, 255, 255, 0.651)">
<li>Correct usage:</li>
<ul>
<li>MainNet</li>
<li>TestNet</li>
</ul>
<li>Incorrect usage:</li>
<ul>
<li>Mainnet, main net</li>
<li>Testnet, test net</li>
</ul>
</ul>
</li>
<li>
<h5
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Balance Use Cases and Memes/Gifs</h5>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<ul style="color: rgba(255, 255, 255, 0.651)">The Balance
between
serious use cases + memes and gifs should be in the ratio of
70:30</ul>
<br>
</li>
<li>
<h5
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Uniris, Archethic Blockchain and Archethic Foundation</h5>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<ul style="color: rgba(255, 255, 255, 0.651)">
<li>
Uniris is a private blockchain software company that
develops decentralized
software services and applications that operate on the
Archethic Public
Blockchain.
</li>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<li>Archethic Public Blockchain is the first integrated
services
platform capable
of meeting a fundamental need: giving everyone back the
control over
technology. In this way, Archethic is part of the
promise of
a safer, more
inclusive, and truly decentralised world.
<ul>
<li>Correct usage: Archethic Public Blockchain ,
Archethic Blockchain</li>
</ul>
</li>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<li>Archethic Foundation is a non-profit foundation whose
vision
is the
promotion of the Archethic Public Blockchain Protocol.
It
considers Archethic
as a project – where a solid technical foundation is a
key
to winning the
marathon race to global adoption. Its role is to
sustainably
deploy resources
that are under control to support the long-term success
of
Archethic.</li>
<br>
</ul>
</li>
<li>
<h5
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
ARCH Consensus</h5>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<ul style="color: rgba(255, 255, 255, 0.651)">
<li>How it works:<br>
Consider a village of 100,000 people where every person
in
the village keeps the
entire payments records of all the people in the
village.
Alice and Bob are
citizens of the village.
<br>
<u>Traditional Consensus:</u> When Alice sends Bob 10
units
(of some currency) you
normally expect all the 100,000 people to approve this
transaction, this takes a
lot of time and the village will not be able to process
a
lot of these transactions.
<br>
<u>ARCH Consensus:</u> When Alice sends Bob 10 units (of
some currency), the
transaction is validated by randomly selecting 200
people
out of 100,000 people,
where all the 200 selected will have the same answer.
This
takes very less time
to validate and the village is able to process any
number of
transactions.
</li>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<li>Correct usage:<ul>
<li>“ARCH consensus” for english language
communications
</li>
<li>“consensus ARCHE” for french language
communications
</li>
<div class="vc_empty_space" style="height: 0.5em">
<span class="vc_empty_space_inner"></span>
</div>
</ul>
</li>
<li>Incorrect usage:<ul>
<li>arche</li>
<li>arch</li>
<br>
</ul>
</li>
</ul>
</li>
<li>
<h5
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
UCO</h5>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<ul style="color: rgba(255, 255, 255, 0.651)">UCO is the
cryptocurrency that runs the Archethic Public Blockchain.
</ul>
<br>
</li>
<li>
<h5
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Olympic Games</h5>
<div class="vc_empty_space" style="height: 0.5em"><span
class="vc_empty_space_inner"></span></div>
<ul style="color: rgba(255, 255, 255, 0.651)">
<li>Correct usage:<ul>
<li>Blockchain Archethic labelled by the Comité
Stratégique de la Filière (CSF) «
Industries de Sécurité »</li>
<div class="vc_empty_space" style="height: 0.5em">
<span class="vc_empty_space_inner"></span>
</div>
</ul>
</li>
<li>Incorrect usage:<ul>
<li>Using the official logo of the Olympic Games
</li>
<li>Using the phrase “Archethic Blockchain certified
for
Paris 2024
Olympics”</li>
<br>
</ul>
</li>
</ul>
</li>
</ul>
</div>
<div id="Brand-Story">
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div id="sc_title_718902934"
class="sc_title color_style_default sc_title_accent">
<h3
class="sc_item_title sc_title_title sc_align_left sc_item_title_style_default sc_item_title_tag">
Brand Story</h3>
</div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<div
style="border-top: 0.5px solid #a8a7ac; margin-bottom: 20px; margin-top: 10px;">
</div>
<div class="vc_empty_space" style="height: 1.5em"><span
class="vc_empty_space_inner"></span></div>
<p style="color: rgba(255, 255, 255, 0.651)">Our team is a unique blend
of
complementary, cohesive, and experienced
personalities from companies such as Thales, Mastercard, Barclays,
Orange,
Mozilla, Google, PwC , and researchers from the École Polytechnique
and
CNRS.
<br>
<br>
Uniris Company was created in 2017, Sebastien is intrigued by the
idea
of
blockchain and its benefits. The design of the blockchain is
elegant,
driven by
mathematics and without contradiction. Such code-mathematical
control
would
create a concept of equality, free of prejudice and bias.
<br>
<br>
After 4 years of rigorous research by Sebastien, Nilesh and
Christophe
have
resulted in 11 patents and an ecosystem ready for mass use. In 2020
the
official
launch of Archethic Public Blockchain took place, a blockchain that
could provide
scalability, be 100 % secure and sustainable along with added
benefits
of a biometric
solution that simplifies access and management of private keys. In
other
words, a
future-proof blockchain.
<br>
<br>
The original idea was to apply this concept to create a P2P
decentralized
marketplace. The team started looking at possible base layers
available
at the time,such as Ethereum and Bitcoin blockchain but quickly
realized
that they had a
common drawback: they were not scalable and inaccessible. The team
feels
the
blockchain ecosystem is so esoteric that its adoption is limited to
the
tech-savvy
'nerd' segment. This observation became evident when Sebastien, CEO
of
Uniris,
tried explaining the concept to his grandmother, who was unable to
fathom the whole
private key management aspect. It led to the realization that
adoption
would only be
possible through the simplicity of use and if adoption was
successful,
then scalability
to manage the growth was of utmost importance.
<br>
<br>
In simple words, our decision to create the Archethic Blockchain was
to
innovate
every layer. In other words, a Grandma Proof Blockchain that is
ready
for world
adoption.
</p>
</div>
</div>
</div>
</div>