Relationship between Impact Mapping and User Stories

[peitor]

Slide 1 in "delivery-process.ppt" shows

And Slide 2 in "impact-map-structure.ppt" shows

In the case of the "Super-Fans with Mobile devices", the mapping to a User Story doesn't make sense.
For example:

As a SuperFan with a Mobile Device I want better pagination so that I can view more ads.

No user wants to view more ads, or stay longer on a website.

So I wonder, is this mapping visualized on "delivery-process.ppt" slide 1 actually helpful?
I would say No since a user story focuses on user needs, and an impact map focuses on changing user behavior. (I mean the user behavior we wish/hope to change).

[gojko]

user stories and impacts don't always map 1:1, so I don't have a big problem with this, but I'm open to suggestions. I like the example with superfans because it shows an example of an impact that the company wants but the users might not, which allows us to have a discussion about those things as well.

[peitor]

I like the example with superfans because it shows an example of an impact that the company wants but the users might not, which allows us to have a discussion about those things as well.

Yes, I like the example as well.

I think what bothers me is that people might stop thinking and just copy/map stuff around.

Suggestion: What about adding:

"Mapping to user stories doesn't always work since a user story focuses on user needs, and an impact map focuses on changing user behavior, but the conversation around user needs is very helpful. Do it!
Since you are there you might also explore Job Stories"