[Marketing Maestro] Fifi Arisandi

[fifiarisandi]

Application Position

Marketing Maestro (Head of Marketing)

First Name

Fifi

Last Name

Arisandi

Telegram

@fifiafifi

How did you find out about this job?

No response

Link to Portfolio

https://bit.ly/385A7tn

Link to LinkedIn Profile

https://www.linkedin.com/in/fifiarisandi

Short Description

Over the past several years, I have focused on content, growth, and community marketing for Web3 companies ranging from a global crypto exchange to L1 ecosystems and media platforms. This includes SEO‑driven content marketing at Bitfinex, ecosystem and community‑focused content at EMURGO/Cardano, and more recent work with Creditcoin/Spacecoin and other blockchain projects, where I have supported the full content lifecycle from strategy and planning through production and performance review. Across these roles, I’ve become known for helping “translate” crypto and DeFi topics into clear, engaging narratives for audiences such as retail users, developers, and institution‑style stakeholders.

Some of my proudest achievements include leading an educational campaign at Bitfinex (Bitfinex Trading 101) designed to attract crypto newcomers while supporting long‑term organic search growth, and shaping content strategy at EMURGO for its new community platform, Cardano Spot, while managing day‑to‑day execution to onboard users and builders into the Cardano ecosystem. In parallel, my crypto news and social media experience means I am comfortable working in high‑volatility, narrative‑driven market environments, using channels like X, Telegram, and websites to keep communities informed and engaged.

This blend of strategic content involvement, Web3‑native understanding, and hands‑on execution makes me a strong fit for Holdex’s Marketing Maestro role. You are looking for someone who can help architect and execute marketing strategy, craft DeFi narratives, and act as a bridge between complex institutional DeFi products and an engaged community, and these are exactly the areas where I have been working in recent years. Taken together, my experiences have prepared me to collaborate with product and leadership teams in remote, fast‑moving environments, contribute to clear positioning, and turn it into stories, campaigns, and ecosystem touchpoints that support trust and adoption over time.

[github-actions]

🎉 Thank you for your application!

✅ What's next?

1. Familiarize yourself with our Guidelines;
2. Execute a trial by merging two PRs:
   • 1st PR: submit your profile to our simple JSON file,
   • 2nd PR: complete a test to prove your skill (will be provided by our team member),
3. Follow our socials and consider tweeting about us:
   • Official Holdex X
   • Holdex CEO
   • LinkedIn

How to Submit Your Profile

1. Fork this repository
2. Add your profile in the profile-submission.json file:

   {
     "github_handle": "your_github_username",
     "full_name": "Your Name",
     "github_trial_issue_link": "https://github.com/holdex/trial/issues/your_issue_number"
   }

3. Create a Pull Request (PR), attach it to this issue and wait for the review.

Questions?

If you have any questions, feel free to ask them directly in this issue 😉

[markholdex]

hi @fifiarisandi,

Thank you for submitting your application. We would like to move forward with you and invite you to a quick trial task. If you are interested, you can begin by checking the trial instructions here:

• Trial instructions

Once you get familiar with the instructions, the task is ready, and you can start it independently anytime:

• Trial task

During your trial, you will be evaluated on both your technical and collaborative skills. So, please, make sure to follow our Guidelines strictly. If you have any questions, please let me know. Good luck!