diff --git a/CHANGELOG.md b/CHANGELOG.md
index f26ae7ae..6343e2e4 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,6 +1,7 @@
 ## UNRELEASED
 
 IMPROVEMENTS:
+* cli: Improved error message when pack lacks `.nomad.tpl` files to clearly explain naming requirements, show template naming convention, and list found template files [[GH-510](https://github.com/hashicorp/nomad-pack/pull/831)]
 * cli: Add registry now honors default main/master branch [[GH-843](https://github.com/hashicorp/nomad-pack/pull/843)]
 
 ## 0.4.2 (March 16, 2026)
diff --git a/internal/cli/helpers.go b/internal/cli/helpers.go
index 45328955..8f3162e2 100644
--- a/internal/cli/helpers.go
+++ b/internal/cli/helpers.go
@@ -6,6 +6,7 @@ package cli
 import (
 	"fmt"
 	"os"
+	"path/filepath"
 	"strings"
 
 	"github.com/hashicorp/nomad/api"
@@ -557,3 +558,27 @@ func limit(s string, length int) string {
 
 	return s[:length]
 }
+
+// addNoParentTemplatesContext adds error details for missing parent templates
+// to an existing error context. It lists any .tpl files discovered and provides
+// naming guidance.
+func addNoParentTemplatesContext(errorContext *errors.UIErrorContext, packPath string) {
+	errorContext.Add(errors.UIContextErrorDetail, "No parent templates (*.nomad.tpl files) were found in the pack")
+	errorContext.Add(errors.UIContextErrorSuggestion, "Parent templates must end with .nomad.tpl (e.g., app.nomad.tpl). Helper templates should start with _ (e.g., _helpers.tpl)")
+
+	// list found template files
+	templatesPath := filepath.Join(packPath, "templates")
+	if entries, err := os.ReadDir(templatesPath); err == nil {
+		var templateFiles []string
+		for _, entry := range entries {
+			if !entry.IsDir() && strings.HasSuffix(entry.Name(), ".tpl") {
+				templateFiles = append(templateFiles, entry.Name())
+			}
+		}
+		if len(templateFiles) > 0 {
+			errorContext.Add("Found Templates: ", strings.Join(templateFiles, ", "))
+		} else {
+			errorContext.Add("Found Templates: ", "none")
+		}
+	}
+}
diff --git a/internal/cli/helpers_test.go b/internal/cli/helpers_test.go
index 63047e13..40740eae 100644
--- a/internal/cli/helpers_test.go
+++ b/internal/cli/helpers_test.go
@@ -7,15 +7,20 @@ import (
 	"encoding/json"
 	"os"
 	"path"
+	"path/filepath"
+	"strings"
 	"testing"
 
 	"github.com/posener/complete"
 	"github.com/shoenig/test/must"
 
 	"github.com/hashicorp/nomad-pack/internal/pkg/caching"
+	"github.com/hashicorp/nomad-pack/internal/pkg/errors"
 	"github.com/hashicorp/nomad-pack/internal/pkg/helper/filesystem"
 	"github.com/hashicorp/nomad-pack/internal/pkg/logging"
 	"github.com/hashicorp/nomad-pack/internal/pkg/testfixture"
+	"github.com/stretchr/testify/assert"
+	"github.com/stretchr/testify/require"
 )
 
 func TestExtractFlagValue(t *testing.T) {
@@ -131,3 +136,35 @@ func assertPredictorResults(t *testing.T, got, expected []string) {
 	must.Eq(t, len(expected), len(got))
 	must.SliceContainsAll(t, expected, got)
 }
+
+func TestAddNoParentTemplatesContext(t *testing.T) {
+	// create a temporary test directory with template files
+	tmpDir := t.TempDir()
+	templatesDir := filepath.Join(tmpDir, "templates")
+	err := os.MkdirAll(templatesDir, 0755)
+	require.NoError(t, err)
+
+	//create test template files
+	testFiles := []string{"test.tpl", "_helpers.tpl", "config.tpl"}
+	for _, file := range testFiles {
+		err := os.WriteFile(filepath.Join(templatesDir, file), []byte("test"), 0644)
+		require.NoError(t, err)
+	}
+
+	// build error context
+	ctx := errors.NewUIErrorContext()
+	addNoParentTemplatesContext(ctx, tmpDir)
+	require.NotNil(t, ctx)
+
+	// get all context entries
+	entries := ctx.GetAll()
+	require.NotEmpty(t, entries)
+
+	//verify expected content
+	contextStr := strings.Join(entries, " ")
+	assert.Contains(t, contextStr, "No parent templates")
+	assert.Contains(t, contextStr, "*.nomad.tpl")
+	assert.Contains(t, contextStr, "test.tpl")
+	assert.Contains(t, contextStr, "_helpers.tpl")
+	assert.Contains(t, contextStr, "config.tpl")
+}
diff --git a/internal/cli/plan.go b/internal/cli/plan.go
index 4095145e..ad258e9b 100644
--- a/internal/cli/plan.go
+++ b/internal/cli/plan.go
@@ -69,10 +69,9 @@ func (c *PlanCommand) Run(args []string) int {
 		return c.exitCodeError
 	}
 
-	// Commands that render templates are required to render at least one
-	// parent template.
 	if r.LenParentRenders() < 1 {
-		c.ui.ErrorWithContext(errors.ErrNoTemplatesRendered, "no templates rendered", errorContext.GetAll()...)
+		addNoParentTemplatesContext(errorContext, c.packConfig.Path)
+		c.ui.ErrorWithContext(errors.ErrNoTemplatesRendered, "no parent templates found", errorContext.GetAll()...)
 		return c.exitCodeError
 	}
 
diff --git a/internal/cli/run.go b/internal/cli/run.go
index 029001dc..91bf1193 100644
--- a/internal/cli/run.go
+++ b/internal/cli/run.go
@@ -80,6 +80,12 @@ func (c *RunCommand) run() int {
 		return 255
 	}
 
+	if r.LenParentRenders() < 1 {
+		addNoParentTemplatesContext(errorContext, c.packConfig.Path)
+		c.ui.ErrorWithContext(errors.ErrNoTemplatesRendered, "no parent templates found", errorContext.GetAll()...)
+		return 1
+	}
+
 	renderedParents := r.ParentRenders()
 	renderedDeps := r.DependentRenders()