diff --git a/dotcom-rendering/index.d.ts b/dotcom-rendering/index.d.ts
index 017d6bd5ed5..205b2ed24c4 100644
--- a/dotcom-rendering/index.d.ts
+++ b/dotcom-rendering/index.d.ts
@@ -94,6 +94,7 @@ declare namespace JSX {
 		'data-spacefinder-role'?:
 			| 'nested'
 			| 'immersive'
+			| 'fullWidth'
 			| 'inline'
 			| 'richLink'
 			| 'thumbnail';
diff --git a/dotcom-rendering/src/components/Figure.tsx b/dotcom-rendering/src/components/Figure.tsx
index d169c06b022..8ce7dbc7679 100644
--- a/dotcom-rendering/src/components/Figure.tsx
+++ b/dotcom-rendering/src/components/Figure.tsx
@@ -7,7 +7,7 @@ type Props = {
 	children: React.ReactNode;
 	format: ArticleFormat;
 	isMainMedia: boolean;
-	role?: RoleType | 'richLink';
+	role?: RoleType | 'richLink' | 'fullWidth';
 	id?: string;
 	className?: string;
 	type?: FEElement['_type'];
@@ -70,6 +70,59 @@ const roleCss = {
 		}
 	`,
 
+	fullWidth: css`
+		margin-top: ${space[3]}px;
+		margin-bottom: ${space[3]}px;
+
+		@property --scrollbar-width {
+			syntax: '<length>';
+			inherits: true;
+			initial-value: 15px;
+		}
+
+		--scrollbar-width: 15px;
+
+		${until.mobileLandscape} {
+			margin-left: -10px;
+			margin-right: -10px;
+		}
+		${until.tablet} {
+			margin-left: -20px;
+			margin-right: -20px;
+		}
+		${from.tablet} {
+			width: calc(100vw - var(--scrollbar-width, 15px));
+			max-width: calc(100vw - var(--scrollbar-width, 15px));
+
+			--grid-container-max-width: 740px;
+			--grid-container-left-margin: calc(
+				((-100vw + (var(--grid-container-max-width) - 42px)) / 2) +
+					(var(--scrollbar-width, 15px) / 2)
+			);
+			--grid-body-column-left: calc(
+				(var(--grid-container-left-margin, 0px) * -1) +
+					var(--grid-left-col-width, 0px)
+			);
+
+			margin-left: calc(var(--grid-container-left-margin));
+		}
+		${from.desktop} {
+			--grid-container-max-width: 980px;
+		}
+		${from.leftCol} {
+			--grid-container-max-width: 1140px;
+			--grid-left-col-width: 140px;
+			--grid-body-column-left: calc(
+				(var(--grid-container-left-margin, 0px) * -1) +
+					var(--grid-left-col-width, 0px) + 21px
+			);
+		}
+		${from.wide} {
+			--grid-container-max-width: 1300px;
+			--grid-left-col-width: 219px;
+		}
+	`,
+
 	showcase: css`
 		margin-top: ${space[3]}px;
 		margin-bottom: ${space[3]}px;
@@ -150,7 +203,7 @@ const roleCss = {
 
 // Used for vast majority of layouts.
 export const defaultRoleStyles = (
-	role: RoleType | 'richLink',
+	role: RoleType | 'richLink' | 'fullWidth',
 	format: ArticleFormat,
 	isTimeline = false,
 ) => {
@@ -161,6 +214,8 @@ export const defaultRoleStyles = (
 			return roleCss.supporting;
 		case 'immersive':
 			return roleCss.immersive;
+		case 'fullWidth':
+			return roleCss.fullWidth;
 		case 'showcase':
 			if (isTimeline) {
 				return css`
diff --git a/dotcom-rendering/src/frontend/schemas/feArticle.json b/dotcom-rendering/src/frontend/schemas/feArticle.json
index 76e940db3c7..2423bc93ee0 100644
--- a/dotcom-rendering/src/frontend/schemas/feArticle.json
+++ b/dotcom-rendering/src/frontend/schemas/feArticle.json
@@ -2378,7 +2378,16 @@
                     "type": "string"
                 },
                 "role": {
-                    "$ref": "#/definitions/RoleType"
+                    "enum": [
+                        "fullWidth",
+                        "halfWidth",
+                        "immersive",
+                        "inline",
+                        "showcase",
+                        "supporting",
+                        "thumbnail"
+                    ],
+                    "type": "string"
                 }
             },
             "required": [
diff --git a/dotcom-rendering/src/layouts/lib/interactiveLegacyStyling.ts b/dotcom-rendering/src/layouts/lib/interactiveLegacyStyling.ts
index 660edff22c2..698e7a109a9 100644
--- a/dotcom-rendering/src/layouts/lib/interactiveLegacyStyling.ts
+++ b/dotcom-rendering/src/layouts/lib/interactiveLegacyStyling.ts
@@ -9,7 +9,7 @@ export const isInteractive = (design: ArticleDesign): boolean =>
 
 export const interactiveLegacyFigureClasses = (
 	elementType: string,
-	role?: RoleType,
+	role?: RoleType | 'fullWidth',
 ): string => {
 	const elementClasses: { [key: string]: string } = {
 		'model.dotcomrendering.pageElements.InteractiveAtomBlockElement':
diff --git a/dotcom-rendering/src/lib/renderElement.tsx b/dotcom-rendering/src/lib/renderElement.tsx
index 55d8c605e95..c38822e8a33 100644
--- a/dotcom-rendering/src/lib/renderElement.tsx
+++ b/dotcom-rendering/src/lib/renderElement.tsx
@@ -1060,7 +1060,17 @@ export const RenderArticleElement = ({
 	});
 
 	const needsFigure = !bareElements.has(element._type);
-	const role = 'role' in element ? (element.role as RoleType) : undefined;
+
+	const isInteractiveFormat =
+		format.design === ArticleDesign.Interactive ||
+		format.design === ArticleDesign.FullPageInteractive;
+
+	const role: RoleType | 'fullWidth' | undefined =
+		'role' in element
+			? element.role === 'fullWidth' && !isInteractiveFormat
+				? 'immersive'
+				: (element.role as RoleType | undefined)
+			: undefined;
 
 	return needsFigure ? (
 		<Figure
diff --git a/dotcom-rendering/src/model/block-schema.json b/dotcom-rendering/src/model/block-schema.json
index e1556c4a221..9423b6cf0ef 100644
--- a/dotcom-rendering/src/model/block-schema.json
+++ b/dotcom-rendering/src/model/block-schema.json
@@ -1866,7 +1866,16 @@
                     "type": "string"
                 },
                 "role": {
-                    "$ref": "#/definitions/RoleType"
+                    "enum": [
+                        "fullWidth",
+                        "halfWidth",
+                        "immersive",
+                        "inline",
+                        "showcase",
+                        "supporting",
+                        "thumbnail"
+                    ],
+                    "type": "string"
                 }
             },
             "required": [
diff --git a/dotcom-rendering/src/types/content.ts b/dotcom-rendering/src/types/content.ts
index c4d5f555f6f..4e066e34773 100644
--- a/dotcom-rendering/src/types/content.ts
+++ b/dotcom-rendering/src/types/content.ts
@@ -315,7 +315,7 @@ export interface InteractiveAtomBlockElement {
 	html?: string;
 	css?: string;
 	placeholderUrl?: string;
-	role?: RoleType;
+	role?: RoleType | 'fullWidth';
 }
 
 // Can't guarantee anything in interactiveBlockElement :shrug: