Issue with Setting-up content-engine

[balajikalluri]

Hi Chris,
I'm newbie to recommender systems and I found your blog interesting and intuitive to follow. Therefore, I thought of trying it out as a first step.

But I am stuck in setting-up content engine on my Windows10 PC

Pls. help me ! Snapshot of the error message in creating new virtual environment is given below.

Thanks,
Bala