diff --git a/app/frontend/entrypoints/application.js b/app/frontend/entrypoints/application.js
index 8f77944903..915b2ed8d2 100644
--- a/app/frontend/entrypoints/application.js
+++ b/app/frontend/entrypoints/application.js
@@ -7,14 +7,15 @@ import {
   installAnalyticsScript,
   sendPageViewEvent,
   attachExternalLinkTracker,
-  attachQuestionXsRoutesTracker
+  attachQuestionXsRoutesTracker,
+  attachOptionalLinkTracker
 } from '../javascript/google-tag'
 import { saveConsentStatus } from '../javascript/utils/cookie-consent'
 import ajaxMarkdownPreview from '../javascript/ajax-markdown-preview'
 
 document
   .querySelectorAll('[data-module="copy-to-clipboard"]')
-  .forEach(element => {
+  .forEach((element) => {
     copyToClipboard(
       element,
       element.querySelector('[data-copy-target]'),
@@ -24,7 +25,7 @@ document
 
 document
   .querySelectorAll('[data-module="markdown-editor-toolbar"]')
-  .forEach(element => {
+  .forEach((element) => {
     markdownEditorToolbar(
       element,
       JSON.parse(element.getAttribute('data-i18n')),
@@ -35,7 +36,7 @@ document
 
 document
   .querySelectorAll('[data-module="ajax-markdown-preview"]')
-  .forEach(element => {
+  .forEach((element) => {
     ajaxMarkdownPreview(
       element.querySelector('[data-ajax-markdown-target]'),
       element.querySelector('[data-ajax-markdown-source]'),
@@ -50,6 +51,7 @@ if (document.body.dataset.googleAnalyticsEnabled === 'true') {
   sendPageViewEvent()
   attachExternalLinkTracker()
   attachQuestionXsRoutesTracker()
+  attachOptionalLinkTracker()
 }
 
 initAll()
diff --git a/app/frontend/javascript/google-tag/index.js b/app/frontend/javascript/google-tag/index.js
index e74b8afee1..46b275324d 100644
--- a/app/frontend/javascript/google-tag/index.js
+++ b/app/frontend/javascript/google-tag/index.js
@@ -1,7 +1,7 @@
 export function installAnalyticsScript (global) {
   const GTAG_ID = 'GTM-MFJWJNW'
   if (!window.ga) {
-    ;(function (w, d, s, l, i) {
+    (function (w, d, s, l, i) {
       w[l] = w[l] || []
       w[l].push({
         'gtm.start': new Date().getTime(),
@@ -68,6 +68,27 @@ export function attachExternalLinkTracker () {
   })
 }
 
+export function attachOptionalLinkTracker () {
+  const linksToTrack = document.querySelectorAll('a[data-track-link]')
+  linksToTrack.forEach(function (link) {
+    link.addEventListener('click', function (event) {
+      const target = event.target
+      const external = target.getAttribute('href').startsWith('http')
+      window.dataLayer.push({
+        event: 'event_data',
+        event_data: {
+          event_name: 'navigation',
+          external,
+          method: 'primary click',
+          text: target.textContent,
+          type: 'generic link',
+          url: target.href
+        }
+      })
+    })
+  })
+}
+
 export function attachQuestionXsRoutesTracker () {
   const showRoutesPathRegex = /^\/forms\/\d+\/pages\/\d+\/routes$/
   const path = window.location.pathname
diff --git a/app/frontend/javascript/google-tag/index.test.js b/app/frontend/javascript/google-tag/index.test.js
index b86947012e..97f3749714 100644
--- a/app/frontend/javascript/google-tag/index.test.js
+++ b/app/frontend/javascript/google-tag/index.test.js
@@ -7,7 +7,8 @@ import {
   sendPageViewEvent,
   attachExternalLinkTracker,
   setDefaultConsent,
-  attachQuestionXsRoutesTracker
+  attachQuestionXsRoutesTracker,
+  attachOptionalLinkTracker
 } from '../google-tag'
 import { describe, afterEach, it, expect, beforeEach } from 'vitest'
 
@@ -151,7 +152,7 @@ describe('google_tag.mjs', () => {
       data: 'Some existing data in the dataLayer'
     }
 
-    const preventDefault = event => {
+    const preventDefault = (event) => {
       event.preventDefault()
     }
 
@@ -243,4 +244,116 @@ describe('google_tag.mjs', () => {
       })
     })
   })
+
+  describe('attachOptionalLinkTracker', () => {
+    const preventDefault = (event) => {
+      event.preventDefault()
+    }
+    beforeEach(() => {
+      document.body.innerHTML = `
+        <a id="externalHTTP" href="http://example.com/" data-track-link>A link to example.com</a>
+        <a id="noTrack" href="http://example.com/">A link to example.com</a>
+        <a id="externalHTTPS" href="https://example.com/" data-track-link>A secure link to example.com</a>
+        <a id="internal" href="a_csv_file.csv" data-track-link>Dpwnload a CSV file</a>
+        <a id="mailto" href="mailto:example@example.com" data-track-link>A link to example@example.com</a>
+      `
+      window.dataLayer = []
+
+      // stop link clicks from navigating, since jsdom can't do navigation
+      document.querySelector('a').addEventListener('click', preventDefault)
+    })
+
+    afterEach(() => {
+      document.querySelector('a').removeEventListener('click', preventDefault)
+      window.dataLayer = []
+    })
+
+    it('tracks clicks on external HTTP link with data-track-link attribute', () => {
+      attachOptionalLinkTracker()
+
+      const externalLink = document.getElementById('externalHTTP')
+      externalLink.click()
+      expect(window.dataLayer).toEqual([
+        {
+          event: 'event_data',
+          event_data: {
+            event_name: 'navigation',
+            external: true,
+            method: 'primary click',
+            text: 'A link to example.com',
+            type: 'generic link',
+            url: 'http://example.com/'
+          }
+        }
+      ])
+    })
+
+    it('tracks clicks on external HTTPS link with data-track-link attribute', () => {
+      attachOptionalLinkTracker()
+
+      const externalLink = document.getElementById('externalHTTPS')
+      externalLink.click()
+      expect(window.dataLayer).toEqual([
+        {
+          event: 'event_data',
+          event_data: {
+            event_name: 'navigation',
+            external: true,
+            method: 'primary click',
+            text: 'A secure link to example.com',
+            type: 'generic link',
+            url: 'https://example.com/'
+          }
+        }
+      ])
+    })
+
+    it('tracks clicks on internal link with data-track-link attribute', () => {
+      attachOptionalLinkTracker()
+
+      const internalLink = document.getElementById('internal')
+      internalLink.click()
+      expect(window.dataLayer).toEqual([
+        {
+          event: 'event_data',
+          event_data: {
+            event_name: 'navigation',
+            external: false,
+            method: 'primary click',
+            text: 'Dpwnload a CSV file',
+            type: 'generic link',
+            url: 'http://localhost:3000/a_csv_file.csv'
+          }
+        }
+      ])
+    })
+
+    it('does not track clicks on links without data-track-link attribute', () => {
+      attachOptionalLinkTracker()
+
+      const link = document.getElementById('noTrack')
+      link.click()
+      expect(window.dataLayer).toEqual([])
+    })
+
+    it('tracks clicks on mailto link with data-track-link attribute', () => {
+      attachOptionalLinkTracker()
+
+      const link = document.getElementById('mailto')
+      link.click()
+      expect(window.dataLayer).toEqual([
+        {
+          event: 'event_data',
+          event_data: {
+            event_name: 'navigation',
+            external: false,
+            method: 'primary click',
+            text: 'A link to example@example.com',
+            type: 'generic link',
+            url: 'mailto:example@example.com'
+          }
+        }
+      ])
+    })
+  })
 })
diff --git a/app/views/forms/welsh_translation/new.html.erb b/app/views/forms/welsh_translation/new.html.erb
index 35d2507f6f..c4e72dfd1a 100644
--- a/app/views/forms/welsh_translation/new.html.erb
+++ b/app/views/forms/welsh_translation/new.html.erb
@@ -14,7 +14,7 @@
       </h1>
 
       <div class="govuk-button-group">
-        <%= govuk_button_link_to t(".csv_download"), welsh_translation_download_path(@welsh_translation_input.form), secondary: true %>
+        <%= govuk_button_link_to t(".csv_download"), welsh_translation_download_path(@welsh_translation_input.form, format: :csv), secondary: true, data: { "track-link": true }  %>
         <%= render PreviewLinkComponent::View.new(@welsh_translation_input.form.pages, preview_link(@welsh_translation_input.form, locale: :cy), t(".preview_link_text")) %>
       </div>
     </div>